Full lips, a flawless complexion and perfectly made-up eyebrows: beautifying filters are not new on social networks. Popularized by Snapchat several years ago, these filters have since been popular on everyone’s Instagram stories and TikTok videos, especially among young girls.
And a few days ago a new boy appeared on TikTok and is already attracting many netizens: the “Bold Glamour”. The #boldglamour hashtag has over 145 million views, with videos sometimes being viewed over 4 million times.
A “natural” effect that hits the mark
What impresses Internet users about this new filter is above all its graphic quality and its (almost) naturalness. The grain of the skin is visible, with a texture without artifice, and the makeup rather “neutral”. But the devil is in the details, with slightly full lips and equally full cheekbones.
Micro-adjustments that can sometimes create complexes in people who feel bad about themselves and that lead to dysmorphophobia, that is, the obsession with an imaginary defect or a slight imperfection on the face or body.
The psychologist, author of Treatment of dysmorphophobia – The obsession with appearance, Above all, it explains that this type of realistic filter makes it even easier to identify and later, the problems of dissatisfaction with its appearance. “You show a person a version of themselves that they can never become. Even with cosmetic surgery, you will never have this representation. It is an unreal version that pretends to be real,” insists Caline Majdalani.
An undetectable filter
Many Internet users have thus warned against the excesses of this viral filter, which also seems to mark a turning point in the creation of filters on social networks. Where else it fades when you put your hand to your face, with the “Bold Glamour” none of that: the filter stays in place no matter what movements you make.
“It is more pernicious and more subtle. Our self-esteem is completely affected”, explains Caline Majdalini. The psychologist herself especially reminds that “perfect beauty does not exist and that you have to accept your body with its limits” to avoid the most extreme excesses of dysmorphophobia: depression, depression, even suicidal thoughts.
Source: BFM TV
