HomeTechnologyFrom robot dog to sandals: in China, Xiaomi sells much more than...

From robot dog to sandals: in China, Xiaomi sells much more than smartphones

Known for its technological equipment such as smartphones or connected bracelets, Xiaomi markets products in Chinese territory that are surprising to say the least. Here are six.

Smartphones, connected watches, tablets and even… mattresses. Surprising as it may seem, Xiaomi’s product catalogue, especially in the Chinese market, is not made up solely of traditional technological objects. In fact, “more than 2,000 references are marketed there” compared to almost 250 in France, Guillaume Chaigneau, CEO of Xiaomi France, confided to Tech&Co.

Result: the Chinese manufacturer exercises in areas where it is not necessarily expected. So while the production of smartphones and related accessories such as activity trackers remains the Asian tech giant’s core business, “we also touch a lot of different sectors and that’s what sets us apart. We have a whole ecosystem that allows us a global approach”. , explains Guillaume Chaigneau.

A diversification motivated by an imperative according to the latter. “The smartphone market is falling in volume so there is also a commercial need in new segments such as television.” To find out, Tech&Co visited Xiaomi’s Chinese site and selected six of the most unlikely products sold by the brand in the Middle Kingdom.

Yesoul Folding Rowing Machine

Although not an official partner of the Paris 2024 Olympic Games, Xiaomi is a sports-sensitive manufacturer. After having had some success with its activity trackers, the Chinese brand is demonstrating it again with Yesoul, a wooden rowing machine intended for practice at home.

The device, whose particularity is that it is fully foldable to save storage space and which has infallible ergonomics, allows you to simulate a rowing experience similar to that known in the river or at sea thanks to its 16 blades loaded with agitated water. of your deposit. Obviously, Xiaomi does not forget her first love by providing her product with a metal support to put smartphones and tablets. Who said “monomaniac”? All for about 669 euros anyway.

Mijia Baseboard Heater

Who would have thought for a moment that Xiaomi would also market radiators? However, this is the case with the Mijia smart graphene baseboard heater, a device capable of heating an average-sized room in about ten minutes according to the Chinese manufacturer.

Connected, this device can be controlled via the Mijia app, Xiao AI voice commands or the built-in touch control panel.my. The highlight of the show is undoubtedly its functionality that allows you to produce dummy flames from the top of the device using water vapor and red LEDs. A real fireplace… at 220 euros.

Yesoul Smart Exercise Bike

After the connected trackers, Xiaomi continues its exploration of sports equipment with this exercise bike with a futuristic design. Compatible with Bluetooth, Yesoul connects to a smartphone or tablet through its Yesoul Fitness application (Play Store) which allows access to different training programs and functions: pedometer, heart rate, calorie consumption and speed… Silent, easy to install and especially ergonomic, the Yesoul seems to be the ideal companion to do sports at home or in the office with complete peace of mind for around 272 euros.

Mijia Jute Antibacterial Mattress

Honestly, this one, we didn’t see it coming. To make your nights sweeter, Xiaomi offers you nothing less than the Mijia Jute antibacterial mattress. Simple yet comfortable, this product features an innovative multi-layer design that uses natural latex and highly concentrated cold foam, while its outer shell is made of a special material made from coffee threads developed by Taiwanese company Singtex. For less than 200 euros, Epeda and Bultex just have to be good.

cyberdog

Xiaomi was clearly inspired by Boston Dynamics’ “robot dogs” to develop its CyberDog. Agile and somewhat fast, this electronic dog is packed with sensors (tactile, ultrasonic, GPS, etc.) that allow it to move in space, follow objects just like its owner, or even avoid obstacles. CyberDog can thus trot, sit or paw.

As flesh and blood dogs, it is possible to send voice commands and control it from a remote control or an application. It must be admitted: originally developed for military purposes and to transport heavy loads, CyberDog shows an unattractive design. However, it should appeal to fans of technology and the legendary animal show. 30 million friends. On the other hand, you still have to pay around 1400 euros.

Everyday Elements Slippers

The Shoe Show? No, Xiaomi. Available in five colors (Black Sesame, Nougat, Giant Panda, Sea Salt Blue, Cherry Blossom Powder), the Daily Elements slippers pride themselves on being multi-purpose, both at home and on the go, thanks to EVA (Ethylene -vinyl acetate), a flexible and rigid material that makes them comfortable and prevents trauma.

Waterproof, these slippers alleviate muscle fatigue by providing a massaging effect when worn. They are also quite thick and are provided with friction bands that promote better grip in wet environments. In short, plastic sandals for 7 euros, signed by the number 3 smartphone in the world.

Author: luis mbembe
Source: BFM TV

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