Developers will now have more options when pricing their app on iOS. The Apple app store launched its new price list this Thursday, March 9. With it, it is possible to choose the amount that users will have to pay to acquire an application among 900 amounts.
This grid now authorizes the selection of 600 new prices freely and 100 new sums on demand (for the highest prices). Prices can now range from 0.29 euros to 11,999 euros. Prices increase by 10 cents up to 9.99 euros, then by 50 cents up to 49.99 euros and finally by 1 euro up to 199.99 euros. Apple provides a summary table of the new prices.
Until then, apps often sold for similar prices based on the old price list. Last October, an update raised prices on the App Store to account for additional inflation costs.
Prices according to the places of sale
But this diversity can also be applied to the same application. Changes to the App Store allow a developer to set different prices depending on where they sell. This makes it easier to adjust to inflation in a region or prevent a recession from causing prices to fall in a country. A phenomenon that occurred recently on the Steam video game sales platform.
Developers will be able to choose a reference price for their creation and let Apple match prices in other markets. But everyone will have the freedom to adjust the prices displayed in the 175 countries and 44 currencies that the App Store takes into account. This feature will be fully operational starting May 9.
It remains to be seen what impact this new price list will have on apps. Low prices were very limited until then, as this list from Apple shows. In European countries, a non-free application was sold at a minimum of 1.19 euros, 2.49 euros, 3.49 euros or 4.99 euros. But now, only this range (from free to 5 euros) has almost fifty applicable prices.
Source: BFM TV
