While Apple was relatively spared from the tech crisis, the company is facing the departure of key executives. Since the second half of 2022, Apple has lost eleven top executives, report to the media Bloomberg.
This wave of departures refers to the vice president positions, that is, the reference people right after boss Tim Cook. Its function is, above all, to guarantee the correct daily operation of Apple.
The departures affect various services such as design, the engineering division, industrial design, the management of confidentiality issues or even subscription services.
Historically, Apple has had one or two executive departures in the course of a year, so this phenomenon seems unusual. Several reasons can explain this. Most of the departing executives were Apple “veterans” who had worked at the company for more than 15 years. As retirement age approached and the weight of responsibilities grew heavier, they would rather leave than be named senior vice president.
new strategy
Another reason is that Apple is restructuring its business and thinking long term. The brand is now focusing its strengths on mixed reality and its Reality Pro headset, which should launch in June.
According Bloomberg, the company has also become increasingly bureaucratic, especially when it comes to product development. Thus, the vice president of hardware engineering is responsible for overseeing certain parts of the iPhone, Apple Watch, iPad, but also Mac and AirPods. This operation has caused a delay in the development of new products.
Most of the managers who are no longer there have been replaced or Apple has carried out a redistribution of responsibilities with other departments. Only the industrial design departments and the privacy officer did not find any successors.
Source: BFM TV
