Google introduced this Tuesday new tools based on generative artificial intelligence (AI) for companies and individuals who wish to delegate certain tasks, from writing emails to creating advertising campaigns.
Google Workspace, the office suite (email, video conferencing, etc.) of the Californian group, “has long been a pioneer in real-time collaboration between humans,” said Thomas Kurian, head of Google Cloud, during a conference at online press. “The next step is to have an AI capable of collaborating, of working together with humans, in real time,” he added.
Tech giants, led by Microsoft and Google, have been racing for breakthroughs in generative AI since the ChatGPT interface took the world by storm in late November. This technology marks the break between algorithms that mainly classify data, and algorithms capable of generating original content on demand (texts, poems, images, lines of computer code, etc.), from the data on which they have been trained. .
In Gmail and Google Docs, for example, users will be able to “enter a topic they want to write about and a draft will be generated instantly,” the company explains in a statement. “So if you’re a team leader onboarding a new employee, Workspace saves you the time and effort of writing that first welcome email,” he says.
Delegate tasks
Client companies of Google Cloud (the remote computing branch) will have the possibility to delegate even more complex tasks, thanks to AI models fed with their own data. Thomas Kurian and his team have demonstrated how a furniture manufacturer could use the technology to generate new designs, a chatbot for their customers, or ad campaigns with different formats (from a short message for Twitter to an image with captions for Instagram). Because generative AI is going multimedia, starting with images and text, but soon with audio and video as well.
The manager said the new features will be offered to testers first and did not disclose pricing for the rest. The Google Cloud announcements come two days before a Microsoft conference on “the future of work with AI.”
The parent company of Windows, Office (office), Azure (cloud), and LinkedIn has invested heavily in OpenAI, the Californian start-up that created ChatGPT. In early February, Google unveiled Bard, a competitor to ChatGPT, a day before the unveiling of Microsoft’s new Bing, which adds generative AI features to its search engine.
Source: BFM TV
