On Instagram, TikTok or Snapchat, influencers could soon formally ban the promotion of surgical procedures. These publications, which have been increasing for several years, must now disappear, according to Economy Minister Bruno Le Maire.
During a press conference organized in Bercy on March 24, the Government announced the main measures that emanate from the work carried out regarding the regulation of professions of influence on social networks, after consulting dozens of professionals and specialists in the sector. .
Explosion of youth interventions
The ban on cosmetic surgery ads is part of the explosion of the practice among young people, particularly when it comes to operations on the nose, breasts or even buttocks. A taste for the scalpel fueled by collaborations, more or less explicit, between influencers and certain clinics based in France or Dubai.
These recommendations are shared a few days after the approval in a public session in the National Assembly of a transpartisan bill to regulate this sector, which is regularly the subject of controversy.
According to the version published on March 23, the “bill aimed at combating scams and abuse of influencers on social networks” already aims to drastically regulate this type of publication.
In its current wording, the text prohibits influencers “any operation whose purpose is to promote the prescription, delivery, sale, production or consumption of acts, processes, techniques and methods for aesthetic purposes reserved for health professionals, as well as surgical interventions, including those that do not have therapeutic or reconstructive purposes”.
In fact, surgical procedures should not be the only ones banned: the numerous publications related to aesthetic medicine, in particular injections, should also be banned in the coming months, if the text were to be adopted.
Source: BFM TV
