On Instagram or TikTok, the faces that young netizens admire are sometimes not the real ones. With the great popularity of beauty filters on the main platforms used by influencers, the effects of these publications on the mental health of Internet users are becoming worrying. On March 24, Bruno Le Maire announced the results of the work intended to feed the bill intended to regulate the activities of influencers, with the risk of a ban from practicing.
Among the main proposals is the obligation for all influencers to report the fictitious nature of their publication, in case of application of a beauty filter. An element that appears in the transversal bill, which will be debated on March 28 in the National Assembly.
prohibition to practice
The content “having been modified by any image treatment process must be accompanied by the mention: ‘Retouched images’. This mention must be visible in all formats on the modified content, photo or video, and this during the entire viewing”, specifies the text, taking up a measure already adopted by Norway in 2021.
Among the other abuses to which the text points, the promotion of dangerous products or services, beginning with the promotion of alcoholic beverages, sports betting or financial products. Ads for medicine or cosmetic surgery will also be strictly prohibited.
The minister then insisted on an unprecedented measure, which is one of the most important in his opinion, and which is linked to the introduction of a legal definition of the profession of influencer: in case of fraud, influencers can face a ban on exercise .
A sanction that can consist of the deletion -temporary or permanent- of their accounts on social networks, explains Bruno Le Maire. As long as Instagram, TikTok, platforms based abroad, agree to play the game.
Source: BFM TV
