For Lime, Dott and Tier, the three self-service electric scooter operators in Paris, this is the home stretch. On April 2, the mayor of Paris calls a referendum to decide whether or not to keep them in the capital.
And now everything is done to try to influence the final vote, including controversial partnerships with TikTok influencers. Several large accounts thus display the #sauvetatrott mention and are precisely promoting scooters in the context of the referendum.
Thus we find Lou Pernaut (1.4 million subscribers) or Ethan Berrebi (1.9 million subscribers). Therefore, at least six accounts call for a vote to keep the scooters in Paris.
As the journalist Vincent Manilève points out, not all of these videos carried the famous mention “paid association” when they were published, although now they do at noon on Wednesday.
Among the arguments of the influencers, the fight against traffic jams or the possibility of moving easily and for much less than by taxi or VTC. It seems like the campaign led by the three scooter operators and it is obviously no coincidence since they are indeed behind this campaign, although their name does not appear anywhere.
“Inform” not influence
Contacted by Tech&Co, Lime acknowledges its role and that of the other two operators in this controversial exercise to influence the vote.
Other operations of this type will take place in the coming days, underlines the operator, already pointed out by a clumsy communication last week.
On the other hand, Lime denies wanting to influence the vote and promises that the absence of the mention “paid association” in certain videos is “an oversight” of the accounts in question. “It was reassembled immediately,” we promise.
A law to regulate influencers
Even so, the “forgetfulness” of the influencers of this mention is a recurring situation. Last November, Tech&Co pointed out that a Cofidis communication campaign on social networks raised the same problems.
This campaign on TikTok also intervenes in the middle of a debate on the supervision of influencers. This Wednesday a bill on the subject will be examined. Supervision of advertisements for alcoholic beverages, financial products and services, the fight against scams… the text aims to cover the multiple issues that have emerged in recent years.
Source: BFM TV
