We must recognize Elon Musk as a certain marketing genius. Tesla Europe announced on Thursday the sale on its website of the GigaBier, a box of three bottles of beer stamped with the name of the car manufacturer.
“Brewed for cyborgs, made by human”, announces the advertisement for this beer made in Germany, where Tesla has installed its gigafactory of batteries. Designed to mimic the shape of the Cybertruck, Tesla’s future vehicle, the drink also promises to honor “the 500-year-old tradition of German brewing.” reinheitsgebot“, the famous drink purity decree in Germany.
What’s so special? You’ll have to try it to find out, but most of all you’ll have to pay the price. The three bottles of this limited edition are still worth 89 euros. Actually, this beer had been announced in 2021 to celebrate Tesla’s installation in Germany.
It is not the first time that the manufacturer has launched into alcohol. He had already offered a Tequila at $250 a bottle after a joke by Elon Musk that he imagined himself broke and drunk in “Teslaquilla.”
Last October, his other company, The Boring Company, put a mysterious “burnt hair” perfume on sale for $100 each.
The perfume in question had sold more than 10,000 units.
Source: BFM TV
