Starting April 1, on Twitter, most people and organizations certified on the platform will lose their certified blue badge unless they subscribe to Twitter Blue, Twitter’s paid service. For individuals, the subscription amounts to 7 or 8 euros per month depending on the subscription chosen.
The platform, owned since November 2022 by businessman Elon Musk, had indicated that the accounts of companies and organizations, including governments, would have to pay the sum of $1,000 per month to maintain their certifications. A decision strongly criticized by the companies and the interested media. Several US media, including the New York Times, Los Angeles Times or Politico, had indicated that they did not want to pay Twitter, as reported by the US television channel CNN.
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According to an article in the American media Variety, Twitter’s management has backed down, exempting 10,000 of the largest company and organization accounts from paying the subscription. Among them, the Twitter accounts of NASA, Youtube, CNN and the New York Times.
In addition to the 10,000 organization accounts, 500 of the largest advertisers on the platform will be exempt.
Regarding other certified accounts that will lose their certification, Elon Musk responded to actor William Shatner’s complaint by saying that “it’s about treating everyone equally.”
Source: BFM TV
