This is a test that was not included in the school curriculum. However, American students could win the jackpot by participating. In January, a marketing professor at Chapman University in California challenged his 80 students. If one of them managed to make a TikTok video racking up more than a million views before him, the year-end exams would be cancelled.
The young Sylvie Bastardo, 20 years old, wasted no time. She immediately pulled the phone from her to film the instructions displayed on the screen, says the New York Times. The clip ends with a comrade showing a most surprised face. The video is posted the next day on TikTok, time to find the right music to accompany it.
Within 24 hours, Sylvie Bastardo had won the challenge. Today, the student’s TikTok is close to five million views. After her success, she did it again with a new video -which added 1.1 million views- where she presumes that the famous exam of all her promotion was canceled in the span of one day.
Matthew Prince, the teacher, but also director of marketing communications and public relations for Taco Bell, a fast food chain, wanted his students to capture the possibilities offered by social media. Although his method has been criticized by a Facebook group of teachers of which he is a member, he says the challenge has helped sustain his teachings.
Proof of students’ apprehension about her ability to hit a million views, no other class member had posted a video on TikTok except Sylvie Bastardo. Now, the lesson is likely to be learned.
Source: BFM TV
