HomeTechnologyAir (Prime Video): the movie about Michael Jordan and Nike opens this...

Air (Prime Video): the movie about Michael Jordan and Nike opens this Friday

Amazon’s streaming platform Prime Video will premiere the film this Friday. Air recalling the collaboration between Michael Jordan and the Nike brand for the creation of the Air Jordan basketball.

Prime Video hits hard this spring with the arrival on the platform of the French version of the film Air directed by Ben Affleck. And the cast has it all great! Thus we find Matthew Maher, Matt Damon and Jason Bateman in the role of precursors and creators of this mythical basketball.

Who does not know Michael Jordan, the famous American basketball player? Don’t be disappointed, you won’t see it in the movie! Indeed, Ben Affleck has chosen not to include him in the casting, for him, Michael Jordan represents the greatest basketball legend that everyone knows. “That never crossed my mind. Michael is so magnificent, so famous…” specifies Ben Affleck, who took on the role of co-founder of the brand in the film.

Air on Prime Video takes you behind the scenes of the famous brand Nike

Based on a true story, this film is not another work to the glory of the sport, but rather, on the contrary and intelligently, goes behind the scenes of the creation of the famous Air Jordan basketball shoes.

Prime Video’s Air movie shares the brand’s incredible bet on young Michael Jordan, then a young basketball player with a promising future. Matt Damon is, by the way, perfect in his role as the long-toothed CMO.

The genius of Nike? Having had style, from the start of Michael Jordan’s career in the ’80s by betting on his fledgling career and offering him an official endorser deal by creating a shoe bearing his name and his growing fame.

Don’t miss the release of Ben Affleck’s Air movie today on Prime Video.

The BFMTV newsroom was not involved in the production of this content. BFMTV may receive compensation when one of our readers makes a purchase through the links in this article.

Author: BFM Shopping
Source: BFM TV

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