Dailymotion, the French video platform, which seems to have been closed for a few years, has just made an unexpected return to the social media ecosystem. This French “YouTube”, often considered the one that lost the battle against the American giant, owned by Google, presented a new interface strongly inspired by the social networks of the moment, starting with TikTok.
Maxime Saada, head of the Canal+ group (owner of Dailymotion), described on Twitter the main lines of the video platform project and shows very clear objectives, which include more than one billion users in two years. By comparison, YouTube, the world’s second most used social platform, has around 2.5 billion users, including almost 50 million French people.
Despite being forgotten by the general public, the platform had not entirely disappeared: in particular, it offers its “player”, the interface for playing videos, on many websites, in white label.
New recipe
But to seduce, it is no longer about stopping there. Dailymotion has radically changed its interface to now offer vertical videos: this is the recipe for TikTok’s short video app. A concept that has also been taken up by most of the most popular social networks. Spotters have also had the chance to try the publication of contents in this new interface.
At first glance, they note “better visibility compared to TikTok, probably due to less content being posted.” However, due to the still low number of active users, “engagement [le fait de mettre J’aime ou de commenter, ndlr] there it is much weaker ”, they indicate on Twitter.
But to carry out its ambitions, Dailymotion does not seem to have the intention of becoming just another copy of TikTok. To go against TikTok or Instagram, which are characterized by enclosing their users in filter bubbles, always showing them similar topics, the platform has chosen to highlight an algorithm called “tracking”.
This “encourages the user to discover new topics of interest by presenting them with content that does not yet match an interest detected by the algorithm,” the Dailymotion press release states. A position that, if it is forceful, can stand out a lot, since traditional social networks such as TikTok and Instagram are criticized for it.
In addition, the platform also offers interaction with “Reacts”, video reactions or even surveys to ask for the opinion of its subscribers. Concepts taken from different social networks. As of the date of the press release, published on May 11, Dailymotion indicates that “more than 200 content creators have already created their profile.” From now on, time will tell if the formula chosen by the platform is convincing in the long term.
Source: BFM TV
