In 2023, 9 out of 10 French people are still using Dailymotion, that is, approximately 55 million French viewers. And yet, the French platform suffers from a lack of notoriety compared to the American ogre YouTube and its 2.5 billion monthly active users.
It is to counter this omnipresence in the media player sector that Dailymotion has decided to give itself a new look for a new life. “We’re back with a new promise, a benevolent and diverse app,” proclaims Guillaume Clément, Dailymotion’s COO.
“A democratic issue”
The new Dailymotion interface will offer, in addition to classic videos, a vertical video news feed, like TikTok. But for Guillaume Clément, the direction the French platform has taken is different. “We want to focus on the diversity of content with an experience that allows users to participate in the video through the ‘React’ option. We are taking a different direction, in particular through this exploration algorithm”, explains the head of operations.
Dailymotion wants to promote the debate on video. A bias chosen to end any comparison with its great competitor YouTube. And with the arrival of content creators, stars or evocative of niche topics, the platform also wants to “encourage benevolence” and offer users content of all kinds: “short, long, vertical and horizontal”.
Tools to monetize future content
The medium-term economic objective for Dailymotion has also been set: to double the number of subscribers in three years and triple it in five years. It should be noted that the platform already has a base of 400,000 active monthly users, obtained in large part thanks to the use of its video player with the main media.
The platform will also rely on advertising to generate profit. It is not a question, according to Guillaume Clément, of establishing a premium subscription like on YouTube which, according to him, “does not represent the future of the platforms”.
To do this, Guillaume Clément hinted at the upcoming arrival of new tools that allow content creators to “monetize their community beyond advertising”, without giving details about these media.
Source: BFM TV
