HomeTechnologyIn the United States, McDonald's geolocates its customers to serve hot fries

In the United States, McDonald’s geolocates its customers to serve hot fries

The geolocation is done from the application of the fast food chain, which in the United States already accumulates almost half of the orders.

Cold fries spoil the flavor of a burger. McDonald’s may have found a solution to this inconvenience: alert when a customer approaches one of its restaurants to start preparing their order and make sure to deliver hot fries, report to the media Business Insider.

Last March, McDonald’s introduced a geolocation feature in its app that tracks the movements of a customer who has placed an order. The goal is to prepare the order in time so that the fries are hot enough without the customer having to wait too long for their order. The application thus alerts a restaurant when a customer is less than three minutes away.

A “service improvement”

According Business InsiderThe commands passed via the McDonald’s application, representing around 40% of all sales in the first quarter of 2023. One other chain of rapid restoration, Chick-fil-A, will deploy its geolocation technology in its summer debut restaurants .

In January, several Internet users wrongly accused McDonald’s of geolocating its reusable tableware. In fact, they were RFID chips: tags that contained information that could be transmitted electronically when scanned, comparable to a simple barcode.

Author: margaux vulliet
Source: BFM TV

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