Bichouu, JoLaVanille or Amaru. Don’t you know these names? However, they are among the most popular streamers. In particular, they have managed to climb into the Top 20 channels with a total of most hours watched in 2021. From now on, a new common ground unites them. In the past few days, the three of them have joined Kick.
By taking on influential names, this live streaming platform hopes to outshine Twitch. To achieve this, the company relies especially on one of its latest additions: ChowH1.
This passionate about shooting games has become a benchmark on Twitch in just a few years by sharing his games on call of duty: war zone with its community of more than 744,000 people. In 2022 he managed to get a total of 30,000 paid subscriptions, setting a record (later broken by streamer JL Tomy earlier in the year). From now on, ChowH1’s night concerts will be held at Kick.
important arguments
For now, Twitch remains the bastion of streaming. According to Twitch Tracker, about 2.3 million people watch content each day on average on the Amazon-owned site or app. Until now, the competitors have been limited to Youtube Gaming or, more recently, Facebook Gaming.
But since the end of 2022, the new actor Kick dreams of being number one in streaming. To achieve this, the platform shows strong arguments. First, an advantageous revenue distribution for content creators.
In a monthly subscription (but optional) paid 5 euros, almost the entire sum is redistributed to the transmitter. Kick only takes 5% of the money raised, much less than Twitch, which keeps half. A difference that the challenger likes to reiterate to attract creators who want to maximize their profits.
allow prohibit
Another vaunted difference is lighter restraint. In Kick, the limits are much less set. While Twitch is cracking down by banning certain channels, the competitor wants to be less vigilant. Symbol of that almost non-existent moderation, the American streamer Adin Ross.
On Twitch he had been sanctioned for homophobic comments or for not having regulated his chat where his viewers sent racist and anti-Semitic messages, Numerama details. In Kick, he watched the Super Bowl final without owning the rights, posted live to the adult site Pornhub, or set up an interview with a Nazi to discuss his ideas.
So many sequences that it would have immediately resulted in a ban on the Amazon platform. But the newcomer to the field has not flinched and even takes the opportunity to highlight the freedom it offers creators. It is also about the Twitch bans that Kick has developed.
Money games in the spotlight
Kick’s December 2022 launch came just two months after a major decision by Twitch. In mid-October 2022, the industry leader chose to ban certain gambling sites, preventing channels from broadcasting their slots, roulette or craps games. The company cites the example of big names in the field such as Stake, Roolbit, Duelbit or Roobet.
However, it is Stake who is hiding behind Kick. This online casino giant has designed a live streaming platform to attract these types of streamers. A bet that pays off since Tech&Co has seen that the category of “slot machines and casino” usually gathers the largest number of viewers. And this, far ahead of video games or debates, which, however, have become the most watched categories on Twitch.
It remains to be seen if belly dancing will seduce content creators, but also Internet users. Because if the big names can attract their community, the challenge is getting them to adopt their viewing habits on Kick.
So far, the strategy appears to be working. Against around 30 million in February, Kick received 80 million visits in April, according to figures from the Similarweb site. Figures that, however, are far from those achieved by Twitch. In April, the leading streaming platform recorded a number of views of more than 1 billion.
Source: BFM TV
