Will the display of advertising on streaming platforms become the norm? Amazon is said to be evaluating the possibility of launching an ad-supported offer to access Prime Video. The service would thus be accessible at a more advantageous price for users who agreed to see advertisements.
The news, reported by the Wall Street JournalRemember the recent strategies of Netflix and Disney +. If the former offers its “Ad-supported Essentials” offer everywhere, the latter reserves it for Americans only. The two companies had launched a few weeks apart: on November 3, 2022 for Netflix and December 8 for Disney+.
Ads already present
Unlike its competitors, Amazon already runs ads on Prime Video, notes the US site Axios. In France, announcements of new shows are only broadcast on the platform before the shows. But Amazon has an ad network, which makes it difficult to predict the difference between current offers and a future offer with ads.
Discussions are only at the beginning, but Axios remembers the upcoming Cannes Lions 2023. The festival of creativity will take place from June 19 to 23. Every year, it brings together content publishers and advertisers in Cannes. This is generally an opportunity to conclude large-scale business partnerships.
Above all, advertising revenue is becoming more attractive for streaming platforms. Therefore, the actors try to offer offers that can integrate advertisements. The movement should also accelerate as streaming has become the most widespread means of consuming content in the United States, ahead of cable and conventional television.
Source: BFM TV
