Dacia, the low-cost brand of the Renault group, announced on Tuesday a significant increase in its sales, 24.2% compared to the first six months of the year, driven by the success of its four main models.
The Dacia range, of which several vehicles such as the Sandero city car are very popular, sold 345,432 units between January and June, compared to 277,885 units in the same period of 2022, even as the market continues to be affected by the pandemic. Covid and shortage of components.
The four main models in the range registered growth in the first six months of the year.
+130% for the Runner
Sales of the Jogger hybrid-powered family pickup rose 130%, accounting for more than one in four customer orders, while sales of the Chinese-made Spring, one of the most affordable electric models on the French market, increased by 38% and those of the Sandero urban car by 24%.
“We expect to continue taking our share of the electric vehicle market with the Spring model in the coming months,” Dacia’s director of marketing, sales and operations Xavier Martinet said in a conference call with reporters, adding that the brand did not plan to lower its prices, but would maintain an affordable price-performance ratio.
Xavier Martinet, however, indicated that demand was weaker in most countries, citing in particular concerns about UK mortgages or exchange rates, which translate to questions for many clients about the options available to them. offer them.
“This is where Dacia can be a very interesting alternative,” he said.
Dacia, a Romanian manufacturer acquired by Renault in 1999, increased its share of European sales to individuals, its main segment, reaching second place during the period, the first in its history, with 8.4%.
Source: BFM TV
