Milan, as the city of origin of the manufacturer. Alfa Romeo revealed the name of its first electric car this week. This small SUV will be presented in April 2024, of course in Milan.
The brand thus intends to attack the B segment in the jargon of the sector, the most important in Europe, that of the small compact cars that Europeans love.
This “new proposal fully embodies the DNA of the brand, the noble Italian sportiness,” detailed the manufacturer during an event held this week in Italy.
Alfa Romeo, 100% electric brand in 2027
Although the brand no longer had a basic model, the Milano “will constitute a gateway to the world of Alfa Romeo,” the manufacturer specifies. This small sports SUV will be “the first milestone in the brand’s transition process to electric.” “Like the Tonale, it has the important task of further strengthening Alfa Romeo’s global presence,” stressed Alfa Romeo CEO Jean-Philippe Imparato during the event organized by the brand this week.
After the Milano, Alfa Romeo will present in 2025 its first vehicle marketed only with a 100% electric version (which suggests that the Milano will also have thermal engines). The ultimate goal is to become a 100% electric brand in 2027. The characteristic purring of Biscione engines (the Alfa Romeo symbol, a snake) is over.
If Alfa sees an electric future, it also wants to reposition itself at the top of the range, within the premium Stellantis division, which it forms with DS and Lancia. The brand thus presented a new exclusive model at the beginning of 2023, the 33 Stradale, an ultra-sporty and custom-made model.
Alfa Romeo sales increase 34% from January 2023
These projects highlight the return of Alfa Romeo. This historic brand with a glorious past still has a strong image, but has had problems in recent years in terms of sales, despite models with certain features like the Giulia.
The Milanese brand of the Stellantis group, which was going through difficulties a few years ago, saw its sales increase by 34% in the first 11 months of the year compared to the same period in 2022, in particular with its Tonale SUV.
“The commercial performance of the brand in 2023 constitutes recognition of the work carried out by a solid and disciplined team, which allowed the successful implementation of a long-term product plan decided upon during the creation of Stellantis in 2021,” management stressed. .from Alfa Romeo in a press release.
The brand returned to profitability during the second half of 2021.
Source: BFM TV
