After DS, another brand from the Stellantis group welcomes ChatGPT to its interiors. In fact, Peugeot will combine this generative artificial intelligence (that is, an AI capable of creating images and texts) with its OK Peugeot voice assistant. The technology is common to what we tested in DS.
The integration of artificial intelligence into the voice assistant should streamline the exchange between the driver or passenger and the vehicle. Compared to voice assistants that do not necessarily understand instructions well and are not in tune with those of smartphones, manufacturers hope that generative AI will offer a better service, in the form of a conversation. ChatGPT will thus be able to communicate information about monuments, refine the search for a place and then launch the GPS towards that point of interest.
5,000 customers volunteer to test AI in their car
Like DS, Peugeot will test this augmented voice assistant for the first time in its five main European markets (including France), with 5,000 volunteer customers. To benefit from the service, the vehicle must have Peugeot Connect. At DS, where the system has been in testing since October, we are satisfied with the number of customers who have subscribed to the offer, without giving figures.
After this testing phase, Peugeot intends to generalize it in the second half of 2024. “We will introduce ChatGPT in all cars, including the new e-3008, and also in small and compact utility vehicles.” For his part, said the director of the Peugeot brand, Jérôme Micheron, quoted by Clubic.
This last application, in vehicles used mainly by professionals, who use their GPS a lot, is an interesting angle that adds to the road safety proposal proposed by Stellantis, to justify the arrival of ChatGPT.
“It’s like a conversation,” Yves Bonefont, chief software officer at Stellantis, told us in October. “In the second question, the machine knows the context of the first.”
This avoids, for example, searching for an address on your smartphone and entering it into the GPS, a dangerous attitude while driving.
At what price?
The Stellantis group is not the only one riding the ChatGPT wave. Volkswagen announced in early January that it would also couple its voice assistant with generative AI, in the second half of 2024, in its electric models and some thermal vehicles. “IDA automatically determines whether to execute a vehicle function, search for a destination or adjust the temperature as a priority. If the Volkswagen system cannot process the request itself, it is anonymized and transmitted to the AI, and the familiar Volkswagen voice gives the order. response,” VW explained in a press release in early January.
Being able to easily find a function in the vehicle is another interesting aspect of the arrival of AI, in increasingly complex cars and where the central screen now often represents the only entry point to the settings.
The question of price remains. In the trial phase, the service is free. But later the manufacturers intend to charge for it as an option. OK Peugeot, how much does the AI option cost?
Mercedes accelerates with AI
At CES in January, Mercedes also announced its intention to better integrate AI into its virtual assistant in the future. As a spokesperson for the brand explained to BFM Business, the voice will become the preferred interface between man and machine. Tomorrow, AI will also be able to anticipate, crossing the travel time and the driver’s agenda, to, for example, reschedule the GPS departure time.
Source: BFM TV
