The figures from the Federation of Micromobility Professionals (FPMM) and the specialized research company Smart Mobility Lab confirm a trend that has been occurring for several years.
With 678,000 new electric scooters sold in 2023, the market registered a decrease of 10.7% compared to 2022. That year it had already fallen 16%, breaking the strong increase registered five years ago. And although in 2022 the market value continued to grow until reaching 345 million euros, last year it contracted almost 20% to 277 million euros, according to the FPMM.
In addition to the drop in volumes, this phenomenon is due to a drop in the average sales price, of 11% in one year, to 408 euros. In 2022, this price had increased “by more than 33% due to increased supply costs”, particularly those of maritime transport. However, the entry remains “above the average price of 2020 (322 euros) and 2021 (341 euros),” says the federation.
Daily urban trips
In fact, the market’s upward trend continued last year. While scooters under 500 euros took up 92% of the market in 2021 and 76% in 2022, in 2023 they only represented 66%. Devices over 800 euros represented 11% of sales last year (+7 points in one year).
This reflects, according to Jean Ambert, director of Smart Mobility Lab, “a market that is becoming more mature (…) when there is renewal, 80% of users move to higher categories, with more marked performance criteria”, while the first purchases are those of a “discovery”.
Another sign of the entry into the era of reason is that 60% of personal travel devices, including an overwhelming majority of electric scooters, are used for everyday urban travel, rather than on foot, explains Ambert.
According to the FPMM and the Smart Mobility Lab, “since the Covid period, from 2020 to 2023, more than 3.25 million units of electric scooters have been sold for a turnover of 1.14 billion euros” in France.
Source: BFM TV
