The long-awaited “green September” will have occurred in mass distribution. For the first time in a year and a half, the Nielsen panelist noticed a slight drop in prices on the shelves. Prices of all consumer products fell on average 0.52% between August and September, according to the panelist.
“Although this drop is slight, it is real. It affects both national brands (-0.67%) and private label brands (-0.30%) and affects many product categories,” emphasizes Nielsen, stating that “without returning to prices at the end of 2021, September marks a turning point in the inflationary trend that we have been experiencing for 18 months.”
Temporary movement or lasting trend?
In the food products category, frozen ready meals recorded the largest price drops (-3.36%), ahead of vinegar (-2.74%), seafood and fish (-1.22%), pasta (-1.16%) and oil (- 0.91%).
Excluding food, makeup recorded the largest price drop (-3.72%), followed by the categories “body and facial care” (-2.61%), “baby change” (-2.04%) , “dental hygiene”. (-1.77%) and laundry detergents (-1.67%).
Promising a “green September” in stores, the government has summoned manufacturers and distributors to Bercy in recent weeks to encourage them to quickly transfer reductions in raw material prices and energy costs to shelves. A work that seems to have borne fruit given the evolution of prices in September. “It remains to be seen whether this downward movement is temporary or whether it is the beginning of a lasting trend,” says Nielsen.
Source: BFM TV
