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Plastic bottles emptied into glasses: Coca-Cola subject to complaint for “greenwashing” during the Olympic Games

France Nature Environnement announced that it had filed a complaint against Coca-Cola for deceptive commercial practices. The NGO criticizes the multinational for having emptied plastic bottles into glasses despite the promise of “zero waste” Games.

The NGO France Nature Environnement filed a complaint in Nanterre against Coca-Cola, which it accuses of having deceived consumers during the 2024 Olympic Games by promising “zero waste” as a beverage supplier despite the use of plastic bottles, it announced. the organization this Wednesday.

In a statement, the NGO details “a well-established choreography” by Coca-Cola: “pouring the contents of a plastic bottle into a glass, serving it to a person who then believes they have an ecological container in their possession, then throwing the bottle away.” out of sight. However, the head of Coca-Cola France, Mickaël Vinet, stated in April on France Info that his goal was “zero waste” during the Olympic Games, the NGO recalls.

“Technical and logistical limitations”

The American company, already criticized during the Games, explained that it had to use plastic bottles in certain Olympic facilities. The American giant indicated in a statement that it was necessary to find “the best conditions of safety and food quality”, but also “adapt to each place and its technical and logistical limitations”, citing among these arrivals water and electricity. the “available surface” or “storage space”.

The non-alcoholic drinks giant had stated that these bottles would be “sorted and compacted for recycling.” However, “plastic has an environmental impact from its production,” recalls Axèle Gibert, head of waste management at the FNE, who also highlights the presence of microplastics in the liquids drunk from these bottles. He denounces a “double speech” that we find “in the negotiations on the plastics treaty.”

In Busan (South Korea), representatives from 178 countries are working on this international treaty aimed at eliminating plastic pollution. But if some countries want to aim for a reduction in production and the elimination of “unnecessary” plastics, others, including large oil producers, oppose any quantified production target.

Author: PL with AFP
Source: BFM TV

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