Can you tell us more about Floa’s experience in the field of “new generation” payment solutions?
Fintech of BNP Paribas, Floa develops innovative financial facilities and financial services for consumers, merchants and fintechs daily. Floa thus admits new methods of consumption and supports the activity of merchants, by placing the innovation and experience of the client at the center of their strategy. To date, we distinguish ourselves by our unique technological experience that allows us to guarantee simplified and safe payments, for consumers and merchants, online as in the store.
How many users now benefit from Floa’s technological experience?
Floa already totals more than 4 million individual customers in Europe and more than 15,000 electronic partners of electronic products and points of sale. We work in particular with large international accounts such as CDISCOUNT, VEEPEE Voyage, Samsung, Bricomarché, Sfr or Iberia, to name a few. To become a key player in the “Buy Pay now” in Europe, Floa is based on its Fintech DNA and the financial solidity of the BNP Paribas.
Precisely, what are the main assets of Floa today?
Our main assets are as follows:
- The customer and UX experience, with numerous awards and trophies that have rewarded our UX experience (“user experience”), as well as the daily commitment of Floa and their teams with their clients and partners. We think in its place a fluidified and optimized experience, remaining faithful to our promise: simplifies the online bank to facilitate life.
- Customer relations: Floa was “chosen customer service of the year 2024” for the fourth consecutive year in the category of credit organization, and for the second time also in the category of payment solutions. We are also a “mark of the year” in 2024 and 2025.
- Your partners network with 15,000 points of sale or online. Floa is a pioneer and undisputed leader in the travel sector, but also in the vertical or large high -tech distribution with partners such as: C discount, Carrefour, U Techno, Samsung, Misterfly.
- The Floa predictive model (predictive results model) allows to evaluate the solvency of a client, give quick, reliable and irrevocable responses to payment requests in several times or mini loans.
What has implemented in terms of customer support and trip?
Floa has a total transparency policy with respect to the information given to customers. We also trust a recognized multichannel customer service and work to offer the simplest routes possible. We also have an advanced approach in terms of digital accessibility in our sites and in our application. Users have access to a completely dedicated space to follow the progress of their subscription files proactively. Our customer relations service became very early to adapt to the client’s needs, develop many channels and be available 24 hours a day, 7 days a week, through an agile service promoted by AI with our EVA virtual assistant.
Note that we have created Floa Care: an innovative service that supports our clients in financial fragility to support them and offer adequate solutions, particularly to simulate a loan. That is why we have configured this credit simulator.
How is the divided payment market (BNLP) today? Is the French market at the same level as the international market?
After having deeply transformed consumption habits, BNPL today reaches a stage of maturity. Its adoption remains strong, but its use becomes more directed. 66 % of the French and 68 % of Europeans say they use it, which represents a stable level compared to 2023. The three most useful countries in several times are France, Spain and Portugal.
What are the new challenges in this sector and what do you think to answer them?
The mature BNPL market: today is essential, essential. Today is part of an inactive context where the French arbitrate their expenses more finely and are looking for solutions to better manage their budget. Consequently, the BNPL stands out as a true flexibility lever.
In a context in which responsible consumption practices intensify, BNPL also seems to be an accelerator of the circular economy: 40 % of French are more likely to buy used products instead of new if they benefit from payment facilities. To comply with this new request: in 2024 we launched our latest innovation from CDISCOUNT with Floa Circle Pay: an innovative and responsible financing solution that promotes reconditioning.
Can you tell us more about Floa Circle Pay?
The Circle Pay solution incorporates reconditioning and reconditioning directly into the purchase act and, therefore, facilitates use. With Floa Circle Pay, we encourage a new approach to consumption: the purchase is no longer synonymous with throwing, but to extend, transmit and revalue. Our goal is to implement the payment of the circle to make reuse and make habits evolve. Floa undertakes to support the circular economy and extend the life of the products by offering our BNPL solutions to the second -hand sector. 63% of payment users in several times in France would be ready to change their sign to benefit from it.
BFM Business editorial staff did not participate in the realization of this content in association with Scribo. The consultation of this article is remarkably subject to the Scribo CGU.
Source: BFM TV
