McDonald’s continues to look for a solution to restart the machine. During the presentation of its quarterly results on Thursday, the fast food chain also announced the creation of a main experience of experience in the restaurant that entrusted Jill McDonald.
Former coast leader Coffee, the British so far has been in charge of the McDonald’s International Division. Your role will now be to renew the products offered to the letter, including chicken -based recipes but also drinks.
McDonald’s announced a new decrease in its results for the first quarter, compared to a turnover in the US market. From January to March, the company’s turnover fell to $ 5.96 billion (-1% with comparable data). This is lower than the consensus of Factstet analysts who took advantage of $ 6.10 billion. The net profit fell by 2%, to $ 1.92 billion, in line with expectations. Reported by the action, and excluding exceptional elements, given by the markets, appears in 2.67 dollars.
Decrease in the United States and the United Kingdom, but increases in the Middle East and Japan
This decrease in the results is explained by the continuation of the difficulties observed by the brand in its domestic market. During the first three months of the year, McDonald’s attracted less customers in the United States than at the same time last year, which weighs his turnover in the country (-3.6%). In the previous quarter, the latter had already crushed around 1%.
“The pressure is exercised in both low -income consumers and low -income media in the United States,”
McDonald’s was launched since the summer of 2024 several low -cost menus initiatives to try to attract customers. Internationally, the rotation of the fast food giant fell in the United Kingdom. On the other hand, the group has once again registered an increase in its quarterly billing (+3.5%) in its international licensing markets, thanks to Middle East and Japan. In addition, he registered a net charge of $ 66 million in the first quarter linked to its restructuring plan.
Source: BFM TV
