In recent weeks, several known brands have disappeared: the Comptoir Des Cotonniers, Casa France or Princess Tam Tam. The key, hundreds of deleted works.
According to Altares, who recently published his commercial failure analysis, the situation remains critical. It is true that the wave observed for eighteen months should decrease in the late 2025, but “the balance is still heavy for SMEs with at least 100 employees.”
58 of them were missing in the second quarter, almost a business day and 109 since the beginning of the year (+30 % for a year). In total, 26,600 jobs were destroyed.
However, it is these companies that the President of the Republic wanted to support them to grow. Between 2017 and 2022, France had gained additional 872 ETI, an increase of 25%. But this dynamic is now hindered.
Debt: The key factor
The USSAF plays a decisive role in the detection of failures. During the Cavid crisis, they had suspended the recovery of contributions. During the last two years, they have led regularization plans, which certain companies, especially in fragile sectors such as clothing, can no longer honor.
Many are strangled by their level of debt, just like the State itself. This phenomenon, underlined yesterday in our antenna by Andrea Maechler, general deputy director of the BRI (the Central Bank of the Central Banks), becomes a systemic risk.
Since 2017, French public debt has increased by 50%, reaching 3,345.8 billion euros in the first quarter of 2025, or 1,114 billion more than eight years. France today shows the highest public deficit in the euro zone.
Debt, first budget position
Direct consequence: The State no longer has the means to invest in its priorities: school, infrastructure, research. And the situation will still deteriorate.
In four years, the government anticipates a 61% increase in the cost of debt. The annual interest in interest will decrease from 67 billion euros by 2025 to 108 billion in 2029. Or an additional 40 billion each year, paid to creditors and not invested in public services.
And this prognosis is based on two risky bets: the realization of 40 billion euros in savings in the framework of the 2026 budget and the Jamous documented to date, and a macroeconomic scenario considered too optimistic by the European Commission.
However, this alert does not awaken any remarkable reaction. Therefore, the poison of the debt continues to act, in silence.
Meanwhile, Spain, Portugal and now Italy asks to lower rates than France. At this rate, the question is no longer to know who will survive the debt, but who will pay the price.
Source: BFM TV
