Action Discount sales No of the reports increased by 17.9% in the first half of 2025, reaching 7.3 billion euros, the Dutch company announced on Thursday, a strong increase due to the opening of 125 new stores.
The action now has 3,043 stores in Europe, against 2,918 at the end of 2024, and has been present in 13 countries since the opening of a first store in Switzerland in April.
The group is also preparing to open stores in Romania from September.
The general director of Action Hajir Hajji was delighted to continue “to attract more customers in () existing stores”, but also in new stores, such as in Switzerland, where “expectations” have been exceeded.
More than 5 billion euros in France
Sales are brought by the 20.2 million customers visiting a distributors store every week, according to the press release, against 18.7 million six months ago.
In 2024, the group had seen their sales jump in almost 22% and observed the profitability clearly above the average of the sector.
The Dutch group does not communicate the details of its activity by country, but according to LSABilling in France would largely exceed 5 billion euros. In France, the brand had 850 points of sale at the beginning of the year and more than 20,000 employees.
The action, which claims to use “79,681 colleagues of 151 nationalities”, was indicated in 2024 by France 2 for the work tests that reign there, in particular tasks tasks and an important “billing” of the teams.
The company, which has already been in the past of the issue of union criticisms about the treatment of its employees, had explained to the AFP through a spokesman in France that provides “an indication of time for deliveries in the store”, used “only for planning purposes, to ensure that we have enough personnel available to do the job.”
Source: BFM TV
