Innovation as a culture, not as slogan
In Gigafit, Innovating is not a simple marketing coquetry, but a central brick of the model. Since its creation in 2014, the brand decided to integrate this culture as a long -term differentiation lever. For Mounteassir Bouhadba, anticipating the needs of the members instead of following trends is a constant requirement. ” Innovate not add gadgets, but integrating concrete solutions He says.
This anticipation requirement is first manifested in the experience offered in a club. Establishments integrate the latest cutting sports technologies: connected machines, biometric monitoring, cryotherapy, ootherapy tools … Together, all these devices reinforce the accuracy of training and recovery quality. Modernization is continuous: each novelty adopted is evaluated according to its real effectiveness, not its fashion effect. As a result, the brand continues in line with the expectations of a demanding audience, often of the trends that it captures.
But in Gigafit, innovation does not stop on the walls of the club: it also water behind the scene. Structure the organization of the network, supporting the franchisees, the development strategy itself. With each opening, the club integrates the most recent standards. A rigorous policy of material renewal guarantees a homogeneous level throughout the network. This technical requirement strengthens customer loyalty while consolidating the brand’s premium image. For the brand, modernity is a standard, not a promise. And once controlled, naturally opens the way to digital, which has become a logical extension of the experience.
A hybrid model at the service of the user experience
In Gigafit, this transition to Digital did not operate in an emergency, unlike many sports clubs that were forced to do so by the health crisis. On the contrary, it is part of the continuity of an agile strategy, he thought of upstream and implemented with meticulity. Once modernity is integrated as a standard standard in clubs, reflection has been naturally oriented towards use hybridization. Therefore, the brand has developed a set of digital solutions that allow its members to extend their training beyond the club, without quality rupture.
The approach is based on two pillars: fluidity and accessibility. The interfaces are designed to be intuitive, even for small technophile audiences, to digest a lever, not a brake.
Mobile applications, remote training platforms, nutritional monitoring tools, mental coaching modules: it is considered that everything offers continuous and coherent experience, and maintain a strong link between the member and its club. The objective: to offer a 360 ° support ecosystem, where physical performance, mental well -being and nutrition interact in the same framework.
This hybridization is not intended to replace physical experience, but on the contrary to enrich it. Promotes loyalty, allows greater customization and feeds a useful database for customer monitoring. In Gigafit, digital acts in the extension of the natural service, which also allow an increase in support, with more flexible formats and integrated premium services. This early vision of postphysical physical aptitude gives the brand a clear advantage in the actors who have been frozen in a purely face to face model. A fluidity of use that is only possible because the internal pilot of the network also follows a structured technological logic.
Connected franchisees, extended ecosystem: network innovation
Like customer experience, Gigafit innovation is also reflected in the brand’s internal architecture. Each franchisee benefits from a centralized pilot platform, which makes it possible for real -time activity indicators, optimize equipment management or to implement national marketing campaigns locally. This pilot based on the date improves anticipation: assistance peaks, maintenance, human resources needs … Everything is optimized to maximize operational efficiency.
This approach promotes profitability, even for the franchisees of the multiple sites, while preserving the homogeneity of the model. The brand maintains a high level of consistency without falling into standardization. Each club retains a room for local adaptation, according to its territory, while part of a rigid structure in the foundations. It is in this correct balance between freedom and the framework that resides the success of Gigafit.
This solidity allows the brand today to extend its universe far beyond sports rooms. Far from a simple range range, Gigafit implements a controlled vertical integration strategy, designed to strengthen the perceived value, both for members and franchisees. Each new service integrated in the ecosystem densifies the offer of the club, while opening new income opportunities.
Gigafit Cafes reconciles nutrition and coexistence on the site. The concept of health and well -being incorporates care, rehabilitation and recovery services in a framed medical logic. Hotel, cultural or events projects still extend the brand’s universe, without diluting their coherence. A strategic diversification, which solidifies the economic model while increasing the duration of the commitment of the members.
By cultivating innovation at all levels, Gigafit goes beyond the sports club to build a global well -being ecosystem. A model designed to last, that combines requirements, agility and long -term vision. The key: unique, immersive and faithful physical aptitude experience with the new expectations of professionals.
BFMTV publishing staff did not participate in the realization of this content in association with Mag of sport.
Source: BFM TV
