After more than a century, Cachou Lajaunie, a famous Toulouse, will disappear: a petition is launched to save them

Now we know why Cachou Lajaunie is not found in supermarkets. According to the information revealed by ACT Toulouse, the owner of this brand of yellow and round boxes containing licorice pills and Cachou Powder decided to stop production several months ago, due to a fall in demand.

In 2023, the Cachou Lajaunie, previously owned by Mondelez International, sold to the Perfetit Van Miss group, which also owned the famous Chewing Hollywood Gyms. And this buyer would have decided to stop the production and distribution of these sweets after having carried out a product evaluation.

“At the moment, Cachou is in a production stop, but it is not impossible for it to restart, this is the message that management has made us pass,” said Perfetti Van France employee to act Toulouse.

In any case, the Cachou Lajaunie brand remains mentioned at the group’s site, even if there is no redirection to a page specifically dedicated to these yellow and round boxes of the pink city, unlike Hollywood chewing giants that have a dedicated website.

A petition collects more than 5,000 signatures

A petition was launched two months ago on the Change.org platform to “save” the “Treasury of our Toulouse heritage.” She collected 5,084 signatures at the time of writing.

According to its author, Cachou Lajaunie has disappeared from the shelves since the fall of 2024.

The Cachou Lajaunie was born more than a century ago in Toulouse in 1880. These treats have the name of the pharmacist who invented them, Leon Lajaunie. “They are an integral part of French taste and emotional heritage, and even more of Toulouse’s identity.”

The reactions are linked under the request. “Cachou Lajaunie is good for the throat, it is good for the nose. It is good for the bronchi if you are registered. Cachou Lajaunie, the breathing is facilitated, Cachou Lajaunie, given the idea of ​​happening, makes me salivate …”, says Alain, signer of the petition. “” “Damage to stop producing an article claimed by consumers. My family took it regularly. The product is good to breathe, pleasant to taste and gives low calorie satisfaction. The box is practical to slide in a bag, a pocket,” adds Laurent, another signer. “Why stop for a product that works?” Asks Jean-François. “Marianne.