Today, visibility on social networks represents an unstoppable way for companies to make themselves known, diversify and improve their sales with millennials and generation Z. It is precisely to face these challenges that the Neads agency supports its clients. With its 80 partnerships and more than 2,500 content products in less than 2 years, the company specialized in Social Ads supports them from A to Z. In particular, by offering creative and effective content, targeted to specific users in their preferred network: Tik Tok.
UGC formats at the service of Internet users and brands
Photo or video content, contest or challenge, all these social formats are undoubtedly part of your digital strategy to promote your brand or highlight your latest products. When, even better, they are created, broadcast, valued and recommended directly by Internet users, your strategy is totally winning.
If the term UGC may seem nebulous to some, however, it demonstrates users’ engagement and trust in your brand on social media. The acronym UGC, User Generated Content, is defined by all the content created by users on Snapchat, Instagram, YouTube or especially TikTok. Combining authenticity and credibility, this content adds human value and helps fill a need for trust and identification. When we know that 82% of Internet users are sensitive to customer reviews to make a purchase, both Internet users and brands benefit.
To implement a good UGC strategy, the Neads agency will be your ally. His experience in the use of these platforms combined with specific tools allow him to define relevant recommendations and support you in the production, management and qualification of your campaigns on social networks. The agency also has a large network of content creators. References in their fields (fashion, tourism, beauty, high technology, etc.), they master the codes and platforms to send original and aesthetic content to their communities that enhance their products.
Why focus on TikTok?
As a pioneering Social Shopping agency, Neads supports its clients with creative and effective devices. The goal? Develop sales growth. The media ? Shocking content adapted to each network and legitimate influencers. And if there is one that stands out, it is TikTok. Promoted during confinement, the social network is today one of the most powerful among the younger generations.
In designing their social media campaigns, the Neads agency is able to target thousands of active and captive users each month.. Present in more than 150 countries, the most downloaded application in the world is often the source of global trends, all in an attractive and short video format, between 15 seconds and 3 minutes.
“For 10 years I supported brands in digital and in 2020 I understood that we were witnessing a revolution in social networks, with costs that had skyrocketed with the acquisition of Facebook for example.” It was by making this observation that Nathan Elmaleh, founder of Neads, was quick to see the potential of the TikTok network in a booming market: “I created Neads to allow brands to take this turn and be part of this new digital age”, he explains. TikTok is a true playground in terms of creativity that, coupled with powerful algorithms, allows you to precisely manage campaigns with a targeted audience to optimize performance and control costs.
Needs, your social shopping partner
The BFM Business Morning Retail program highlighted in early November the ambitions of the social network in terms of e-commerce. In fact, today, one in two users has a positive opinion of a brand after seeing it on TikTok and has already bought a product by following a video. Data that attest to the potential of this platform and the strategic challenge for brands to position themselves intelligently on it.
Getting started on TikTok requires mastering its codes. That’s why so many brands turn to Neads. An agile company on a human scale, the agency relies on the creative and technical talent of its 15 employees. Thus, they design, develop, produce high-performance devices, then pilot and adjust them in real time to optimize their efficiency. Result: original campaigns and quantified significant results.
This content was produced in association with Neads. The BFMTV newsroom was not involved in the production of this content.
Source: BFM Business
Source: BFM TV
