The number of online orders during the ten days of Black Friday increased by 6% in 2022 compared to the previous year in France, according to a study by NielsenIQ’s Fox Intelligence consumer panel broadcast this Friday to AFP. On the other hand, on the single day of Friday, November 25, these orders fell 2% compared to 2021, the study again reports.
The annual promotional gathering that traditionally takes place the day after Thanksgiving, Black Friday now spans nearly ten days for some brands and platforms and began for Amazon this year on November 18.
Kitchen, home, toys and high technology
For the manager, this enthusiasm for electronic commerce is explained by the fact that “the French are going through a difficult time, with the rise in the cost of energy and inflation” and that “moving is expensive.” The categories that sold the best in 2022: kitchen and home, toys and high technology, according to Amazon France.
At Cdiscount, 10% of total Black Friday sales correspond to responsible products such as “more repairable telephones or televisions, more energy-efficient washing machines, refurbished telephones, Made In France ovens,” the online sales platform told AFP.
In France, “Black Friday and the following weekend are the most important days of the year for e-commerce,” says NielsenIQ’s Fox Intelligence, which relies on anonymous electronic receipts from millions of consumers around the world to collect their data. . Toys, high-tech, large appliances and beauty are the four categories of goods that have experienced the strongest growth during this trade event in 2022, according to the panel.
Source: BFM TV
