What is the history of RX France?
RX France is the result of the merger of two companies (Reed Expositions France and Reed MIDEM), French subsidiaries of Reed Exhibitions. A new beginning began in April 2021. Reed Exhibitions changed its name to “Groupe RX”, we have become RX France. We bring together economic actors interested in establishing contacts to develop your business.
Our ambition is to organize leading events in each of your markets. Major trade shows (national, European or global) are the ones that work well and produce the most value for customers. This reality forces us to in constant search of excellence. The quality of the participants (exhibitors, visitors, sponsors, partners) is a guarantee of the quality of the relationships established, and therefore of the business generated.
Can you give us examples of fairs that you organize?
We organize three major events in Cannes: MIPIM (the largest international marketplace for real estate professionals), MIPCOM (for television and media professionals) and MIPTV (the international market for television programs). In the first case, real estate agents contact each other to do business. On the audiovisual side, our two fairs are an opportunity to negotiate the rights to television series, documentaries, youth programs, etc.
We cover wide fields of activity. Among them, the construction sector with batimat (Paris), the environment with Contamination (Lyon), hotels and restaurants with Equip Hotel (Paris), culture with paris photography and luxury with Yacht Festival Canes. Without forgetting the interior decoration with home and object (Paris), organized by a subsidiary in which we own 50%.
What can be found in their shows?
Visitors come to meet the exhibitors. This model can be found at consumer goods and capital goods fairs. There are other more complex markets, such as real estate, for which MIPIM brings together exhibitors and participants. Therefore, interactions take place on various levels at some of our events.. Exhibitors can discuss business with each other, and this is also true for conversations between visitors.
The exhibitors present their products in individual stands or collective pavilions (within the framework of regions or countries). Actors can participate in our fairs as sponsors, conference presenters… Private meetings organized in a living room also allow you to be visible.
How are they organized?
On the professional side, they are aimed at both very small companies and large groups. Two thirds of our shows are annual and the remaining third are biennial. Fairs are held in even years (as Batimat) and others in odd years (like Pollutec). Maison & Objet is an exception to the rule, since it is biannual and takes place in January and September.
What is the interest of a fair for exhibitors?
It can help them to develop their billing and, in particular, to attract new customers. In addition, it is an opportunity to meet customers and inform them of new developments. A fair is ideal for launching a new product with great fanfare. Finally, companies can also take advantage of a trade show to showcase their brand image.
In your opinion, what are the objectives to be achieved post-Covid?
- Erasing the health crisis: Covid has greatly affected our activity. Is only in September 2021 was he able to resume (except China). The year 2022 has allowed us to recover our dynamism. We expect this year’s shows to make up around 80% of our pre-Covid revenue. To erase the health crisis, we also want to relaunch our organic and external growth. First by strengthening ourselves in some of our sectors, then by entering new sectors with strong development potential;
- Integrate digital at the heart of our activity: this topic was already topical before the health crisisand this need has accelerated;
- Promote corporate social responsibility at fairs: our industry must find solutions to reduce your carbon footprint. With a particular focus on transportation! In fact, around the world, younger generations of managers will be increasingly sensitive to it before attending a trade show. There is, then, a whole reflection to develop on soft trips.
To conclude, what are the values that your company stands for?
Net Zero Carbon is an objective shared by the entire company globally. We want to achieve it in 2040, that is, 10 years before the entire sector. We are already working to reduce our waste, improve the supply of our products, recycle them and design ecological stands with reusable materials. As for the catering points of our shows, we are committed to short-circuit channels and we fight against food waste.
In parallel, we develop issues of diversity and inclusion internally. This concerns our current and future staff. We want to welcome the most varied profiles possible, because it is an enrichment for the company. This will requires strong actions. In France, the emphasis is on gender equality, with discussion and reflection groups, as well as training for managers on unconscious biases. RX France is proud to have perfect parity among its top managerswith 40 women and 40 men.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
