Tell us about the history of MAUGÉ Immobilier?
I started alone, then with my partner Élodie, for a national real estate network of more than 5,000 consultants, within which we were the best sellers in 2020. Already established in and around Lyon, and in Nord-Isère, we had always wanted to have our own company. Therefore, we launched MAUGÉ Immobilier in March 2021 with equity, with the philosophy of offering premium services with rates three times lower than in the network where we were. They took us for crazy, but that’s what makes us vibrate and it works! Our agency has grown from 2 to 11 people in one year.
We present ourselves as a modern agency: we use a lot of technologies to be able to spend more time with our clients and support them as much as possible. We have also developed an app internally for our clients and for our team.
We made a hundred sales in our first year of business, which was already huge. In the second year, with a market that will see -3% transactions, we will more than double our performance with 215 sales. Our concept attracts, as evidenced by the numerous opinions of our customers.
What limitations are you currently facing?
I think customers increasingly expect service, responsiveness, and transparency. For this, we give a maximum of indications before the visit, up to the exact location of the merchandise. We systematically present properties on video and use social networks a lot, especially Facebook, where we have a community of more than 19,000 people, which makes us the most followed agency in Rhône-Alpes.
The market has been tense for several months: the creditworthiness of buyers is more fragile, given the interest rates on loans that are rising, and the attrition rate revised quarterly. Not to mention inflation. Fortunately, we have always worked closely with broker partners who allow us to validate financial files prior to the sales agreement.
How has the sales force index changed?
While the post-Covid years have benefited sellers, that time is clearly over. The balance of power tends to normalize: we have much fewer buyers for the same property than a few months ago. The consequences of this are an extension of sales times and a return to price negotiation. Our role as intermediary is fundamental, we work with a lot of pedagogy so that the meeting between supply and demand can be carried out.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
