Innovation as core business
Move2.Digital is above all the story of Bruno Quémener and his vision of the world. From the first steps on the moon to the beginnings of the IoT, the CEO of Move2 .Digital is passionate about events that change the face of the world. His adventure is to make innovation the pillar of business growth. That is why its team of experts in innovation, commerce, marketing and technology offers you to develop your products and services without risk and in less than 12 months. But in 2023, Bruno Quemener has another vision: that of sustainable innovation.
Thinking about innovation differently
The last few years have been a key moment in economic and social thought. And the innovation landscape has never been stronger. For Bruno Quemener, the system of opulence has lasted too long. “In the 80s, teachers were already talking about the lack of fossil resources and raw materials in the world. Some people already knew that no resource is unlimited. Today the world is facing a shock, and among the youth a new idealism is emerging: a sober idealism.
Digital revolution and the environment: a shared transition
Bruno Quemener affirms, “the digital revolution is not the big bad. We can take a sober approach to our uses. Who needs 4K video on their phone? Why have they delivered it in one day in the center of the city? If sober digital is not unanimous, many external factors are pushing this transition, such as energy costs, ecological regulations, the reduction of components. “The change in behavior of consumers and customers towards eco-responsible offers requires companies to innovate by offering more sustainable products and services. That is why we help our clients to innovate in a sustainable and risk-free way: today, it is the key to standing out from big companies”.
But how to innovate sustainably?
“We understood the need for a new approach. and our offer is changing. We don’t want to go to Mars: we’re looking for realistic innovation.” And in 2023, this innovation appears to be customer-centric. At Move2.Digital, digital does not dehumanize. “Today’s digital transformation is about empowering people.” And sober innovation does exist: insisting on short circuits, the durability of products, the recycling of raw materials, the optimization of energy consumption… For the CEO, there is no shortage of ideas. That is why the company has reviewed its habits to respond to customers. “Everyone says we have to prepare now. We’ve been here for several years.” answers Bruno Quemener.
This content was produced in collaboration with AGENCE DELTA.
The BFM BUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
