What services does Atecna offer?
Christian Pawlowski: Atecna is a digital agency, we imagine and build the digital solutions of tomorrow, for the Human. We operate in four main areas: digital transformation consulting, customer journey design, technology development, and marketing performance. We provide expert resources or deliver an end-to-end project in e-commerce/marketplace, web and mobile, or bespoke business applications. We operate in all sectors of activity and we are capable of supporting the digital transformations of all types of companies, from start-ups to SMEs and large accounts.
How is digital a revolution that requires adaptations according to each company?
David Dugardin: For us, digital is a permanent revolution. Today, digital transformation is experienced very differently depending on the company. Covid has been an accelerator, but it is far from complete in many societies.
PERSONAL COMPUTER: The visible transformation is more commercial or marketing, but there are also all the applications related to human resources, finance or logistics, etc. All these services have not necessarily operated their digitization, or not with the same intensity.
DD: We provide personalized support according to the degree of maturity of our client. We adapt by providing technological advice or advice in terms of process and organization, and thus provide the best solution that corresponds to your challenges and irritants.
Why is it important for you to combine efficiency and sobriety in your action?
PERSONAL COMPUTER: Sobriety is about doing only what is necessary and using the right resources to operate this transformation, be they human, financial, technological or carbon.
It is important to adapt to the company and its business challenges, because it is useless to develop a project of several million euros if it does not respond to the real needs of the client, the market and the user experience.
Knowing how to optimize these investments and efficiency is a strength of Atecna.
DD: We are the guarantors of obtaining the maximum results in relation to the effort made.
Recruitment is a topic that continues to be important, how do you approach it?
DD: We pursue the hiring challenge year after year, and by 2023 we announce a hundred contracts to cover our needs in digital expertise. Our clients have more and more internal know-how, which is why we need to surround ourselves with people with proven experience who provide them with added value.
We are convinced that our main asset is our employees. For this reason, we are committed to helping them grow throughout their experience at Atecna.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
