The Casino brands, in particular the Casino Hyper Frais hypermarkets (formerly Géant), assured on Friday that they had renounced “dynamic prices on Sundays”, that is, an increase in prices on the shelves, revealed by the expert in Olivier consumption. Dauvers. “Casino brands, strong in all their initiatives in favor of purchasing power, have made the decision to stop applying dynamic prices on Sundays at the end of January,” the brand statement said in a written statement.
An experiment dating from December 2018
In milieu de semaine, Olivier Dauvers avait publié sur son blog “Le Web Grande Conso” des prix relevés dans cinq hypermarchés sous enseigne Casino, desquels ils ressortaient qu’environ the moitié des prix relevés étaient “majorés le dimanche” par rapport au samedi late. He took the example of four Danette pistachio creams that went from 2 euros 10 on Saturday afternoon to 2 euros 85 on Sunday morning, that is, a price increase of 36%. Overall, he identified a “very homogeneous increase, around 15%”.
“Since December 2018, the Casino brands have introduced a service, unprecedented at the time, opening on Sundays throughout the day,” recalled the statement from these brands on Friday. “At the time, this service, which provides additional convenience to the consumer, was accompanied by an experiment aimed at applying a lower price variation to products, exclusively on Sundays.”
The end of the single price?
The disclosure of this dynamic price, which is reminiscent of the price of plane or TGV tickets, for example, has been the subject of many comments, in a context of high inflation where consumers are very sensitive to the price of the products they buy.
Source: BFM TV
