Who is your main target?
There are, first of all, businessmen who want to develop into a franchise to multiply their initial concept. We will support these entrepreneurs to assess how their concept can be duplicated as a franchise. We are going to work on all the economic aspects. This ranges from the financial performance of the pilot to the development of the franchisor’s business plan. A franchise means making available a concept, a brand, but also the specific elements of know-how that will be modeled in the modes of operation, it is the training plan for the transmission of know-how and finally all the contractual elements co-created. with a franchise attorney. We carry out all these actions with the entrepreneurs to support them in their new job: being a franchisor.
What other types of actors use your services?
These are already established franchisors. In franchise networks there are two main functions: the development department, which is in charge of attracting and integrating new franchisees, and the network leadership department, which is in charge of both individual and collective leadership of franchisees. In these two cases, we support the franchisors that use our services by providing them with a development director and a timeshare animation director. Finally, we also act as a part-time performance manager for franchisors. In this case, we pilot the implementation of the strategy and action plan, manage internal teams and optimize performance. In this way, franchisors will be able to stay one step ahead, both in relation to their market and their franchisees. They become reference franchisors.
How is the division carried out between these two categories of customers?
Today, 70% of the assignments we make are on behalf of companies launching franchises, the other 30% include existing franchisors. At Bras Droit des Dirigeants, we cover all facets of the franchise from the design part to the animation part and network development. It is the same person who is in charge of it, in a very operational way, with the heads of the company. The latter thus have a single window for all their requests. For the Right Arm of Managers network, this is a very important performance element.
Is the franchise model experiencing increasing success?
In the field of franchising, the Covid-19 crisis has clearly played an accelerating role. For people who want to undertake entrepreneurship, this development model is a guarantee of security and peace of mind because it is based on well-established and economically valid concepts. After 5 years of operation, 78% of franchised companies are still in business, compared to less than 50% for other types of companies.
What are your ambitions for the coming months?
Today, the Right Arm of Managers Franchise Strategy and Development network is comprised of three franchisees. In 2023, it will double to quickly reach at least fifteen franchisees by 2025 throughout France.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
