For several years, the measures in favor of the energy transition have had an impact on the current offers of banks and insurers. It is about housing, mobility and savings, as well as now the management of expenses and accounts.
In this stage, a multitude of benefits have been deployed that significantly transform the customer experience: favored financing of “green” vehicles and urban mobility, provision of services and new associated insurance modalities, consideration of the energy performance of the home, calculation, refurbishment planning and financing, savings targeting, calculation of the energy footprint of spending… At this stage, these very diverse offerings are reaching an early stage of maturity and are now widely deployed. This is happening, however, in a context that itself is changing significantly.
Generally associated with establishments’ commitments to their own energy transformation, these offers offer customers responsible choices. Whether it’s knowing what ecological impact can be linked to savings or what leads to not wanting to use plastic payment cards anymore, it is an option that is offered, with some encouragement.
From choice to necessity
However, the public’s perception of the needs of the energy transition is changing and even becoming more dramatic, both due to the effect of the traditional energy cuts that threaten, as well as the excessive summer heat waves. From choice, we move on to necessity. The meteoric rise in energy prices will inextricably link purchasing power and energy consumption and, from this point of view, the new bank offers will seem insufficient. In a context of necessary sobriety, greater support will be expected from the banks, without which they will undoubtedly be seen as not doing enough, despite their recent efforts.
What directions could that support take? We can consider that it will be the link between, on the one hand, the integration of ecological requirements in the customer experience and, on the other hand, the exceptional measures that will inevitably be taken to overcome the energy crisis.
Something that would connect the fully integrated environmental sensitivity of Imagin, the successful young bank Caixa de España (it is now one of the most used neobanks in Europe) and the provisioning efforts that the largest Italian banks can support (deferral of maturities and bridge loans ) their client companies, which will be the most exposed to energy limitations. Something that the scheme of the new BPCE Impact Loan, with the consideration, in the financing conditions, of indicators and non-financial results, allows us to imagine.
Supporting the energy transition more closely could well encourage banks to take a decisive step towards greater consideration of uses and personalization of offers, a decisive step towards their own transformation.
Source: BFM TV
