April 2024. The use of generative is extended in the Tower of the UBN chain (born of the merger between the UBA and NBN groups). The first tests show the translation of Alex Lévy’s newspapers (Jennifer Aniston) in several dozen languages, and awakens employee concerns, for fear of being replaced. From its opening scene, The morning show Anchor the problems in which the media are exhausting today: to what extent will artificial intelligence in the daily life of journalists interfere?
This question is going through the fourth season of the successful Apple TV+series, the first episode of which was revealed this September 17. While the chain covers, festively, the Olympic Games of Paris 2024, editorial staff is tearing internally. Is there really editorial neutrality of an editorial point of view? – That about the strategy to adopt – theInfoentrate (Will the information be imposed to other programs to conquer more audience?
This pressure on journalists increases even more as a new president, Céline Dumont (Marion Cotillard) is designated. Heir of a rich French family, at the head of a multinational, it was she who saved the drift chain. A ruthless character played by the 49 -year -old French actress, precisely, with the Jennifer Aniston trio, Reese Witherspoon and Greta Lee.
“A Queen”
Since her first appearance, in the opening episode, the Oscar -winning actress is freezing, her closed face and the haughty rhythm. The director of the series led by Mimi still remembers it, with the World: “When the elevator doors open and we see this incredible woman, with a slightly inclined head and her intense blue look, it looked like a queen visited us.”
If Marion Cotillard has appeared in some series (including Extrapolations In Apple TV+), this is his first recurring role on the small screen. It’s Charlotte Stoudt, Showrunner Morning showFrom the third season, which had the idea: “It was a happy coincidence. We wanted a character that appeared after the merger, a powerful female character and, in my mind, I had an accent, her femininity was not that of an American. I heard that Marion was a fan of the series. We contacted her and everything became very fast,” he told the world.
Brilliant, both in form and substance, this fourth season rightly informs the difficult media economy, the temptation of populism, the agitation of artificial intelligence and its consequences on employees. However, it is still more shy in the political context of the United States, without ever heading straight ahead. “We knew we would not talk about the presidential campaign,” says Charlotte Stoudt. We have no control over the course of this story and our characters are quite far from this problem. “
A prudent choice, therefore. The calendar is not at all. The writing of the season begins eight months before filming, and continues during production, to capture, in the best case, the air of time. Bet (still) successful.
Source: BFM TV
