In Nawal’s calendar, the date has been carefully marked by a white stone for months. This Friday to Dawn, his friends will land in his Parisian apartment for an appointment like no other: they discover together the new Taylor Swift album, entitled The life of a showgirl.
The five friends, one of whom will make several hundred kilometers from Zurich for the occasion, plan to wake up at dawn to enjoy a real Listening party, A collective listening session of the American artist album that leaves precisely at 6 in the morning.
In Pajama, they intend to listen carefully to the 12 new titles while having breakfast, and make cookies in Chai, inspired by a recipe for Taylor Swift.
“It’s a bit of our World Cup for us, we have been talking about it for months. Certainly, we have all passed thirty and some will have to go to work at 9 am
“Beyond aesthetics, she is a text singer”
This unconditional fanatic also intends to go to Grand Rex in Paris on Friday night for the screening of the film. The official launch party of a showgirl (The official launch party of a showgirl). “It will be 24 hours from Taylor Swift,” he jokes, impatient.
For the occasion, he has planned an attire inspired by the cover of the album, with accents of orange and bright cabaret, and also took out the famous pearls that fans exchange in the tails of the concerts.
Célia intends to take a two -hour train between Bourges and Paris on Friday night after their work day to get to Launch party of the Grand Rex. “I risk being a little tired, but it’s worth it! I am very, I can’t wait and a little scared that I like it, but we are waiting for a very pop album, so there is no reason,” says the young 24 -year -old woman.
Others, such as Caroline* and Sylvain, took him in advance and even sacrificed a day of license for the occasion. The two colleagues, fans for years, have also made an appointment with Sylvain to listen to the album together in the morning, words of the new songs under the eyes. Commonly installed, they intend to inform and dissect the artist’s new universe, between unpublished melodies and subtle winks to his life and the previous albums.
“We wanted to take our time and not listen to that in a hurry,” explains this 25 -year -old girl, who works in Paris. For her, “every album is a pleasure to discover, because it is reinventing with a new visual identity. And beyond aesthetics, he is a true singer with texts: his songs require several listening to understand all nuances.”
“It’s your DNA, but also your marketing strategy,” says Caroline. “She cultivates the mystery around each exit, sowing a ray of clues that fans have fun.”
“She gives herself as anyone in the world of pop”
According to Charles Decont, author of the book Swiftology, Taylor Swift behind the wordsIf some fans take their day, it is to immerse themselves in the depth of the texts: “Beyond the melodies, it is this relationship with writing what matters. What matters to them is to completely discover this new chapter and do it well.”
“Personally, I will listen to it with the lyrics, as every time: for me too, it is to read and listen at the same time. This is not something we do lightly, since we listen to an album in the subway. We must take the time to understand it well and understand it,” adds the specialist, very curious to see the sales figures during the first week of this new opus.
“This is what makes its strength and that is the basis of its phenomenal success. He gives herself as no one does in the world of pop today: she tells her own story, she never commented in the press since she does not give an interview and is only expressed through her songs.”
On Friday at the departure of this album that was recorded on camera with Max Martin and Swedish producer Shellback, Charles Decont, therefore, hopes to have “lighting on certain sides of her private life: her relationship with actress Blake Lively, her former friend with whom she would have bordered, or her romance with Travis Kelce. During the previous album, they only met: songs that met Surface of Inter -Corner Travis, which comes in a more interesting way.
This twelfth album, who will be the shortest of his career, intervenes “while a priori everything is fine for her,” summarizes the specialist and admirer.
“As nothing of random is often left: the melodies point to maximum efficiency, to be immediately catchy. Unlike the previous albums, Taylor Swift has established limits, when it had become the habit of delivering long projects of 20 or 30 titles. Here, it returns to a more classical form of pop, with short and calibrated songs.”
The life of the showgirl succeed THE TORTURED POETS DEPARTMENTreleased in April 2024, and quickly became the best album of the year. Only one week after its launch, it had totaled more than 2.6 million sales equivalents (listening, downloads and physical sales), the second most bought album at this time in American history, behind 25 Adèle in 2015.
*The first name of the interlocutor has changed at his request.
Source: BFM TV
