More than a month after the box office chaos of Taylor Swift’s upcoming US tour, Ticketmaster has announced that it will once again put 170,000 tickets on sale for this series of US stadium concerts.
as the media say BillboardFans who had registered for the tour’s initial pre-sale without being able to secure a spot have been receiving messages for several days informing them of new bursts of ticket sales to come.
“Congratulations, you have been selected to participate in an exclusive opportunity to apply to purchase 2 tickets to Taylor Swift’s Eras Tour,” their Ticketmaster message read.
Two tickets per person and pre-registration
To avoid a new influx of people on its site, Ticketmaster specifies that each buyer must first specify the category of tickets they want (limited to the number of two per person) and then enter their payment information in advance, before December 23.
The sale will then take place over four weeks on the Ticketstoday platform, acquired by Live Nation in 2008. In case of a shortage of tickets, a lottery system will be set up to distribute the remaining tickets.
Taylor Swift’s US tour begins on March 17, 2023 in Glendale, Arizona and ends in Los Angeles on August 9.
“It’s really hard”
Last November, the pre-sale of tickets for The Eras Tour, Taylor Swift’s tour, had turned into a total fiasco, between bugs, endless queues and prices that reached crazy heights.
So much so that Ticketmaster ended up canceling the sale “due to extraordinarily high demand on ticketing systems and insufficient ticket inventory to meet that demand.”
“It’s really hard for me to have to depend on an external entity,” Taylor Swift reacted a few days later on her Instagram page. “And it’s excruciating for me to see mistakes happen without being able to do anything,” she added.
Shortly after this statement by the singer, the platform apologized in a statement, posted on Twitter.
Political repercussions
The controversy surrounding the Ticketmaster box office has also reignited criticism of the dominance of Ticketmaster, a giant in the ticketing industry, which merged in 2010 with entertainment giant Live Nation.
US lawmakers called for an investigation into the ticketing business and a Senate-backed committee held a hearing on the lack of competition in the ticketing industry.
About 30 Taylor Swift fans have also sued Ticketmaster and its parent company, Live Nation Entertainment, for “fraud, price fixing and antitrust violations” over the sale of tickets to the singer’s tour.
Source: BFM TV
