For the past few months, streaming audiences have been anticipating (both optimistically and pessimistically) the imminent arrival of Warner Bros. Discovery. streaming platform merger previously confirmed which is set to merge its increasingly popular HBO Max and Discovery+ services to better reflect the corporate merger failed in 2021 . But while those initial plans were focused on a single streaming entity to attract customers, WBD executives have slowed that goal down in a way that should make reality stars sigh in relief.
As Warner Bros. Discovery continues to move forward with the launch of a mash-up platform for online consumption, maybe like Max , it really won’t be the only home for streaming content. It looks like the ones they have HBO maximum subscriptions you’ll be faced with changes, while anyone solely focused on Discovery+ likely won’t be faced with changes every time the merge happens. Second Expiration this service will remain available to current and new subscribers.
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It appears that price is driving this major process shift, and in a way that actually appeals to consumers rather than the company itself. Initial reports were concerned that Discovery+ fans might be reluctant to pay higher monthly prices for the bundled service after getting used to paying lower rates to stream content like the 90 day fiance franchise, tons of Magnolia shows by Chip and Joanna Gaines, and a variety of paranormal programming by Jack Osbourne, Eli Roth, and more. Especially if the data shows that those audiences are unlikely to dive into scripted fare from Team HBO like The Last of Us OR the dragon house.
After all, HBO Max is currently selling for $15.99 a month for ad-free packages, after having it raised its prices to start in 2023, while the ad-supported plan costs $9.99. Considering that Discovery+’s prices are significantly lower at $6.99 (without ads) and $4.99 (with ads), it’s understandable that WBD executives aren’t entirely convinced that customers are willing and willing to pay the double or more for shows and movies that may not contain any . interest. Sure, HBO Max has been integrating more and more Discovery+ content into their library, but it’s not as appealing to those who already have access to it.
Even beyond the changes that have been made, there still seems to be a concern that consumers who want it all too harley quinn For motel You still don’t want to spend more money on a combo deck. HBO Max is already among the most expensive services out there, and while Warner Bros.’s library is full of hit movies and TV shows, audiences far more invested in reality shows probably wouldn’t be pulling out their wallets to toss it. money for.
The move is the latest in a series of surprising decisions made by Warner Bros. executives. Discovery. We all remember last year’s big content purge, which halted production bad girl and eliminated many origination expenses. (A move that inspired a mini-trend by unexpected cancellations of other streaming services .) The company has allowed some of the content to be removed from the service, for example the westto other streamers like Roku and Tubi, while there are plans to introduce a FAST channel with a similar approach later in 2023.
With The Last of Us Currently crushing the ratings game week after week in its first four episodes, Warner Bros. Discovery probably doesn’t have to worry too much about winning over customers who are already there to watch such content. So I’m as interested as anyone to see how things evolve with Discovery+ maintaining its independent existence once the combined platform is available to the public.
Source: Cinemablend
