HomeTechnology666 million dollars in five days: Diablo IV breaks sales records

666 million dollars in five days: Diablo IV breaks sales records

The Diablo IV video game is arousing excitement. The title signed by Blizzard has generated more than 666 million dollars in revenue in just five days, the US company said.

A true referendum. devil IV has surpassed the $666 million mark in worldwide sales in just five days of operation, reports Blizzard Entertainment, in charge of the title’s development, in a press release published on June 14. It is even the “best start in history” of Blizzard, specifies the latter. A record launch that is just the beginning: extensions aimed at expanding the gaming experience are planned in the coming months and years, the company specifies.

The sales record set by Blizzard with devil IV However, it is not the most important in the history of the video game industry. In 2013, GTA V from Rockstar Games grossed $1 billion in its first three days on the market. red dead redemptionfrom the same development studio, it crossed the $725 million mark in three days when it launched in 2018.

the record of devil IV It comes when the publisher Activision Blizzard is at the center of negotiations to be bought by Microsoft. For now, the technology giant has seen its acquisition project rejected by the Federal Trade Commission (FTC), the body in charge of monitoring anti-competitive practices in the United States.

Fear of abuse of dominant position

In fact, on June 13, a US judge responded favorably to the FTC’s request to temporarily block Microsoft’s acquisition of the video game publisher. A positive opinion issued following a lawsuit filed by the FTC in California federal court against Microsoft. In Europe, the British Competition Authority (CMA) has already indicated that it will oppose the operation.

The CMA’s refusal stems from concerns about Microsoft’s dominant position in the market for games accessible in the cloud through Xbox Game Pass. Microsoft dominates this sector.

A potential acquisition of Activision Blizzard could make popular franchises other than Microsoft’s Xbox Game Pass exclusive to Microsoft. Devil emphasizes the CMA. For its part, Microsoft plans to appeal the CMA’s decision and challenge the FTC’s injunction.

Author: luis mbembe
Source: BFM TV

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