Crest claims to have nothing to do with Poupette Kenza. The influencer announced this Wednesday that she will be fined 50,000 euros for deceptive commercial practices, information confirmed by the DGCCRF to BFMTV.com.
is accused of not always have indicated that some of her publications were paid collaborations and especially for having advertised a prohibited product in France, dental whitening strips, according to the letter published by the influencer on social networks.
Crest claims not to advertise these bands in France
These American brand Crest strips are banned for retail sale in the European Union because they contain too high a concentration of hydrogen peroxide. This liquid can irritate the eyes, nose, skin, and throat, depending on US federal agency disease control and prevention.
The multinational to which Crest belongs, Procter & Gamble (P&G) of BFMTV.com states that it “does not distribute this product in EU countries nor does it directly or indirectly advertise or promote in those countries.” The group stresses that Crest tapes are “a product made for the North American market.”
A dealer not authorized by Crest
Through what intermediary did Poupette Kenza find himself promoting these tapes? Internet users Have you noticed this illegal advertising? several months ago and her screenshots show that the influencer was referring to the Smile addict site.
In the latter, there is no more trace of Crest, but there are plenty of whitening strips for teeth. And on its Snapchat account, the brand offers “Crest home teeth whitening” and highlights the ads that influencers have made for these strips on its behalf.
Except that Crest doesn’t appear to have consented to Smile addict selling their products. “The website promoting the influencer in question is not operated by a Crest-approved distributor,” P&G told BFMTV.com.
“The Crest brand team also worked closely with the DGCCRF when the agency was investigating the influencer’s illegal campaign,” the company also says, which says it more broadly supports the authorities in their investigations into third-party vendors offering the product. to customers. in the EU
Crest claims it has “never been in contact with the influencer”
In her Snapchat stories on Wednesday, Poupette Kenza hinted that this partnership came directly from Crest and that the brand would have a hand in paying the fine. “At worst, it’s 50/3 [ndlr: 50.000 euros d’amende divisés par trois] because they were 2 Crest brands + me ”, can be read in one of his publications.
Alerted a few months ago by Internet users that the sale of these tapes was illegal in France, Kenza Benchrif, whose real name is, “went to consult with the brand,” she also said.
But P&G assures that Crest “has never contacted the influencer, neither about the promotional campaign nor about the settlement of the fine that she will have to pay.”
The fine seems in any case not to have scalded him. In a story on Wednesday night, he said: “Crest, it’s too good anyway! (…) Buy it my dolls, anywhere, buy it.” Then he made an ad for a toothpaste being sold on a site that offers the same products as Smile Addict (this time called Addict Smile) on Thursday… The day after his announcement of a DGCCRF sanction.
Source: BFM TV
