A shirt that succeeds. Last week, Jay Graber’s shirt, CEO of Bluesky’s social network, spoke a lot. The boss appeared on stage at the South By Southwest festival with a black top … that makes fun of the one used by Mark Zuckerberg In September, during the annual target conference.
HE Mark Zuckerberg T -shirt He showed the message “Aut Zucck Aut Nihil”, “Zuck or Nothing”, a reference to a motto of the Italian prince of the Renaissance César Borgia (“César or nothing”). For its part, Jay Graber’s shirt proclaimed “Mundus Sine Caesaribus”, which can be translated as “a world without Caesars.”
“I’m going to enter a shirt company”
The subtle peak of the boss has both seduced Internet users that Bluesky ended up marketing replicas of the now famous Top Jay Graber. The habit, available for $ 40, was sold in less than 30 minutes. And, according to Rose Wang, director of the platform operation, Bluesky has earned more money on a day sale of t -shirts than in two years of sale of personalized domains.
In fact, on the side of monetization, the social network that defends a “open to all” model, unlike other platforms, rather in the sale of domain names to users. This system allows them to obtain their own website in their names, connect if they wish with their Bluesky account.
Given this success, the platform presented the replicas of the shirt for sale, this Tuesday, March 18. It will be available to order for a week.
Source: BFM TV
