Soon secret codes in your real, these videos of a few seconds? As reports that Techcrunch, goal (Facebook, Instagram, WhatsApp) informs that it informs publications blocked by a password on Instagram.
If nothing has been officially announced, Design, an account managed by Instagram developers, shared a blurred video on April 7, protected by a secret code. The latter invites Internet users to “enter a secret code” to unlock the publication. With an index: “1st # in Legend”.
Therefore, the password was easy to find: these are “threads.” Once the video is unlocked, a banner appears that indicates “to come.” At the moment, no launch date has been announced.
Create commitment
This feature could offer content creators a way of sharing exclusive content with their most loyal fans, more likely to know the response to the clues and find the password. A cameraman can, for example, give “the date of my birthday” or “the name of my cat” as an index, to help their community decipher the code and unlock the video.
This option could also be used by creators and brands to launch marketing promotions or campaigns in a fun way. For example, they could use closed reels to present products or create fashion around a launch.
This is not the first time that Instagram has launched a functionality that requires the unlocking the content. In 2024, they added an option “reveal” to history, forcing users to send a private message to unlock a certain limited content.
Source: BFM TV
