Rue Marguerite de Rochechouart, in the ninth group of Paris, many passersby, for stopping in front of an intriguing orange store. In the window? Two simple words: thanks Internet. A name remembered the documentary of the YouTubeur Squeezie, who tracks his trip.
And for a good reason. In this 220 m2 lair of acidic orange, which seems directly from a film in the 1970s, “we recreate the best Internet concepts, but in real life,” he proudly announced Tech & Co Tom Lothaire, 22, founder of the place.
“Let’s innovate from Internet codes”
“We throw a slightly crazy bet,” he smiles from the young man. “We saw what was the most annoying on YouTube and put it in the same place for people to live (in real life, NDLR).” But Tom assures him: not only was he inspired by the concepts of the stars of the network, he innovated. For a copyright, of course, but also to prevent players from getting bored.
In the program, four experiences inspired by YouTube videos that are a success. In “Redyed Pastry Lessons”, a subtle wink with the pompte recipes of Mr. Poulpe, the teams must make a tiramisu … drinking some shots. The challenges break the mission. On the side of the “last one laughs”, the one who laughs most has lost. And, as in Lol, who laughs comes outLosers can make body game.
With “who will have the best alibi”, inspired by a well -known Squeezie game, the teams must be a credible story and be in the same wavelength so as not to be unmasked by the inspectors. Finally, in “Pokerface Bells”, hides excellent food and others, such as 100 -year -old peppers or eggs. It will be berooled and will try to convince the other participants to select the bad bell. A concept that remembers Michou’s trust game.
“Disconnect to reocialize”
The objective? “Reesocialize the young generation,” he insists Tom. “It may seem paradoxical enough with what we put in place, but we want to disconnect to reocialize.” As test, the phones are prohibited. A signal jammer was even installed around the study.
“Today we see it. Everyone wants to have friends. Except that there is a true social crisis. We see it in a nightclub: nobody is talking, everyone has their nose attached to their phone. While social networks basically allow them to connect with others,” he adds.
The idea occurred to him in a “misunderstanding” when he was under study. “I realized that I had made few friends,” he recalls.
The incipient businessman was supported by the incubator The Quest. A first step before convincing a series of investors. Among them, David Amiouni, founder of Keepcool and Neoness, or Jean de la Rochebrahrard, who directs Kima Ventures, owned by Xavier Niel. In total, thanks Internet raised more than 880,000 euros in funds. The famous Uchronia architecture study, meanwhile, designated the place.
Memories … very marketing
And precisely, if everything is sweet pink, designer and fluorescent orange very instagrammable, it is for several reasons. “In the 1970s, it was the year of our parents. At that time, socializing was super simple.” And, above all, as on YouTube, “everything is filmed,” recalls Tom. “In the end, you go with the best moments of the game in vertical format.”
A memory for the participants and, above all, an excellent marketing tool for the thanks Internet. In Tiktok or Instagram, the place, opened only two weeks, already combines hundreds of videos. Certain publications of participants exceed 600,000 visits.
It is precisely thanks to one of these videos that Lola, Lucie, Edgar and Lola came, this Wednesday, May 28, they try their connections in “who will have the best alibi.” “You really have to play the game as much as possible (…) you will have a complete costume,” says Tom. For an hour, the four accomplices go to prison, laughed and above all … discuss with each bad response. But to see the smiles, experience is a success.
“It was great,” exclaims Lucie, 19. “We were super immersed,” adds Maxencia “we knew the concepts on YouTube, so we were very happy to have tried them in real life (…) It is very fun to see people on the Internet, but doing it in real life, it is better.”
And the four friends are far from an exception. In two weeks, more than 220 people came to try the place. A success that takes hopes to reject internationally. “We would like to export in Europe and the United States,” said the commercial manager. To see if the young generation will be ready to put the price. During an hour of activity, count between 30 and 50 euros … per person.
Source: BFM TV
