Returned to Greek calendars, the new Siri, more “personal”, is the symbol of Apple’s failure in terms of generative. The launch of Apple Intelligence, who had to boost the iPhone to heaven already full of artificial intelligence, was not as planned.
It doesn’t matter: according to Bloomberg, Apple began studying the idea of a purchase of perplexity, an American startup known for its AI search engine and its assistant that is rightly integrated on the iPhone.
Apple wants to fill its delay in AI
For Apple, if there is a purchase, it would allow you to build your game in terms of AI, in particular by providing Apple intelligence a real house search engine. The issue is quite urgent: in the coming months, the company may have to leave the juicy agreement with Google (as a predetermined search engine), under US judicial pressure. An agreement that brings $ 20 billion a year.
Perplexity is very effective and, above all, defenders, management is more respectful of copyright so that their AI can work. The startup has established several associations with media worldwide to allow its search engine to be more effective. But not everything is pink: unlike OpenAi or Google, perplexity has no model.
This is where Apple could use yours, which remains perfect at this stage and, therefore, creates a true competitor for Chatgpt and Gemini.
However, Bloomberg indicates that Apple leaves time to confirm its interest. American media explain that the company expects the results of the case of anti -comppetitive practices against Google.
But waiting can also mean too much time. More Apple repels a possible acquisition, the more he can cost him expensive, and not only in terms of zeros in the final control. Apple has already been left behind the AI, it must quickly demonstrate that it knows how to do it as well as its competitors, which makes its devices much more desirable in the eyes of those who can seek to offer future iPhone and iPad.
It will be observed from passing that Meta also requested perplexity, before being politely returned to the exit.
Source: BFM TV
