The reactions were not lacking after the announcement of the prices of the new iPhone 14 models. And you are right, since in France you will have to pay at least 1,000 euros. The iPhone 14 will cost 1,019 euros, the iPhone 14 Plus, 1,169 euros. The iPhone 14 Pro and iPhone 14 Pro Max will cost 1,329 euros and 1,479 euros respectively.
In the United States, prices remained similar to the two previous iPhone ranges. But in France, the euro has lost its value against the dollar for several months, which is part of what makes the iPhone 14 so expensive. The main cause of this depreciation is Russia’s invasion of Ukraine, which disrupted European stability.
Very specifically, “the euro-dollar parity means that, for one euro, you can only buy one dollar. It is a novelty since 2002. In 2008, for example, you could buy 1 euro, 1.60. A weaker euro means a stronger euro”. dollar: everything that is imported from the United States or is invoiced in dollars becomes more expensive”, specifies the Vie Publique site. Consequently, with a weaker currency, the euro zone becomes less attractive to investors, when the United States is considered more stable.
However, in other eurozone countries, such as Germany, the iPhone 14 is around 30 euros cheaper. This difference would be based above all on the differences in salaries, taxes and fees, but also on the payment of the private copying fee: each iPhone buyer thus pays 14 euros to have the right to buy CDs and make copies of MP3 songs in the device. Other examples are eloquent: in China the iPhone 14 costs 862 euros (according to the current exchange rate) and in India 1002 euros.
Apple overcomes the crisis
In the United States, “Apple continued to grow strongly in the first half of 2022 thanks to strong demand for the iPhone 13, which was the best-selling smartphone in the world during this period, and the new iPhone SE (3rd generation)”. , advances Le Xuan Chiew of the firm Canalys to AFP. From January to June 2022, the US group sold 106 million smartphones, which represents 18% of the global market.
The Apple brand had not increased the price of iPhones for five years until today, at least in France. However, shortages of semiconductors, lockdowns related to Covid-19 and the war in Ukraine have taken a toll on Apple. The production of the iPhone 13 had to be reduced in October 2021, due to the shortage of electronic components.
Source: BFM TV
