I’ve been for his smartphones for a long time, until the stop decided by Donald Trump in 2019, Huawei had to reinvent himself to find colors in Europe. This now implies connected objects to use (the WearableIn English) as watches or headphones, more than by tables and laptops, sectors where the brand is equally innovative.
This Friday, September 19, the Chinese tenor is organizing the global launch of its next products, including, without surprise, connected clocks. It also claims more than 200 million portable products sold worldwide, to the point of also presenting as “the world number one for shipping watches connected in volume, with more than 30% market share,” he proudly advances to Roger Liu, field manager France for Huawei. Now, Huawei has 20.2% of the global market share in the second quarter of 2025, an increase of 11% for a year, which is the pride of the company.
“It is the fruit of a quality and innovation of our products that clearly convinces consumers,” adds Roger Liu who highlights the satisfaction rate of users who continue to grow products after product.
And this growth, Huawei knows that it also owes it to Europe, most of the growth. The Chinese giant does not hide it, the old continent looks like a “highly strategic market for Huawei.” France, in particular, has experienced a “spectacular sales growth” of products such as The Watch Fit 3 and Fit 4. and it is not trivial that after Berlin, Barcelona and Milan, Paris was chosen to welcome his conference back to school.
A return in force that crosses the conquest of Paris
Six and a half years after the launch of the P30, the glorious company of the company that was preparing to become a market leader on smartphones, Huawei rests its suitcases in Paris (or almost) for a great global launch, which among others of its new GT 6 watch promised to compete with the Apple Watch’s 11 series or the Galaxy Watch 8, by Samsung.
For Roger Liu, the choice of France was obvious since the country has a “great potential” and “remains a strategic premium market.” “It is the country of fashion, design and elegance. One of the largest high -end markets for connected objects and a demanding market. It corresponds to Huawei’s premium values,” he recalls. “So we see enormous potential for the future. And by bringing all this, our products come, which coincident With Paris. “The company even installed one of its three European design centers in Paris.
Last year, Huawei Connect was held in the capital around the digital and ecological transition in Europe, and in the presence of thousands of entrepreneurs and partners. This year, the brand will be a partner of the Paris Photo 2025 program and even award prices.
Suffice it to say that this conference at the Vélodromo de Saint-Quentin, to promote sports talents of future products, is very of the seduction operation. Because Huawei’s desire is clear: reinstall as an important player to recover the confidence of consumers and distributors. “We have so many products and such a good technology, I think we can convince the consumer,” says Roger Liu. “But we need time, and little by little, let’s succeed, with more and more partners. And especially the desire to continue integrating the latest technologies in our products to meet consumers’ expectations, or even improve.”
Therefore, Huawei embarks on a renewal strategy centered on innovation, especially watches. Therefore, we have seen that the D2 clock seems to serve as a real blood pressure monitor, with an inflatable bracelet, and not only as a hypertension detector. The Watch Ultimate is a clock of all high -end boxes for athletes in search of a premium model with advanced functions. The clock ranges (health and activities) and the GT clock (autonomy beyond 20 days) complete a wide range of proposals to satisfy the greatest number.
And this is part of this strategic reorientation and the ambitious offensive sought by the Asian manufacturer in the European market, and particularly France. Because Europe is still a pillar and the company expects it to also be an engine of its western conquest. Then Huawei invests massively in R&D with a laboratory dedicated to the science of sports and health in Helsinki (Finland).
The smartphone is not abandoned in Europe
The main strategic transformation continues. If Huawei has focused its Off -China strategy towards the wearables, but also the audio where it represents almost a couple of headphones sold for less than 100 euros in France, do not forget your dreams in telephony. In China, the brand has resumed the colors and pants again at the top of sales, thanks in particular to its folding models (matte x6 in two, the mate xt in three), but also to its spearheads like the mate or the pure.
In the smartphone market, Huawei no longer wants to hurry and draw plans in the kite. “We will continue by launching Mate X6, and at the end of the year, we will launch the Pura 80 series in France. Next year, we will always have a solid portfolio to offer French consumers,” he will want to reassure the person who even leaves the arrival of a new smartphone in France in 2026.
This year, it is the turn of the connected watches to enjoy the Center for Care. Next year, they will be the headphones with a growing investment by Huawei, announces Roger Liu. Because everything takes place reflexively. “We need time and step by step, we take it,” he explains. “We have the means to bring the best products in this market. That is why we have so much confidence about the future.”
In spite of all the limitations and sticks in the wheels, Huawei remains directly in a storm that continues, but that the company has learned to avoid to avoid sinking its R&D forces, its ability to create its own operating systems and “its most powerful AI in the world”, but also its experience accumulated in health and innovation.
The current performance will go through a domination of the portable market when never stop innovating. Everything must converge in Paris so that the event is a global showcase where France has a high -gas strategic place in the plan to reconquer Europeans.
Source: BFM TV
